K60 is the anti-retainer. It's a fixed-price 60-day recruitment SEO sprint that gets your money pages ranking and cited before you pay a penny of ongoing fee. Built by Kaizen SEO, the only UK recruitment SEO specialist founded by a former recruiter, for agencies on SourceFlow, Venn, Shazamme, RecruiterWEB and WordPress.
Key Takeaways
- K60 is a one-off, not a retainer. £4,950 plus VAT, paid once, no monthly fee and no lock-in.
- We prove the work in 60 days before you commit a penny of ongoing budget.
- In 60 days we fix the site, configure GA4 and GTM, build one authority cluster plus up to 15 gated pages, and move your priority pages.
- The work totals £7,980 bought as separate products, and you own every asset on payment.
- If your target pages aren't ranking by day 60, we keep working them at no extra cost until they do.
Why the recruitment SEO retainer is built backwards
The standard recruitment SEO retainer asks you to pay every month for six months before a single result lands. You fund the agency's cashflow, carry all the risk, and if it fails you leave with a folder of reports and nothing ranking. K60 is built the opposite way. You pay once, we prove the work in 60 days, and any retainer comes after the proof, not before it.
Isn't a six-month retainer the only way to get real SEO results?
No. A retainer spreads cost and risk across months before anything ranks. K60 front-loads the work that moves pages fastest into 60 days, so you see movement in your own Search Console first. Compounding work like off-page authority follows later, once results have already earned your trust.
What if a previous SEO agency locked me in and showed me nothing?
That's the exact failure K60 is built against. There is no minimum term, no exit clause and no data held hostage. You own every page, cluster, schema and report on payment, so you can walk at day 60 with the work in hand. The proof sits in your own reporting, not ours.
What K60 builds in 60 days
K60 delivers nine components drawn from the full Kaizen SEO service stack, worth £7,980 bought separately. You get the Innovate Playbook strategy and audit, technical fixes, GA4 and GTM configuration, five money pages rebuilt, one authority cluster, up to 15 gated spoke pages, a validated schema stack, an AI visibility baseline, and a 6 to 12 month roadmap you keep whatever you decide next.
- The Innovate Playbook sets the recruitment SEO strategy and full audit that direct the sprint.
- Every technical fault gets cleared through a technical audit and the fixes that follow.
- Your analytics get wired up through GA4 and GTM configuration, so every result is visible.
- One authority cluster and up to 15 gated spoke pages capture the long-tail and AI search queries your buyers ask.
- A validated FAQ and HowTo schema stack makes your pages readable to Google and the AI answer engines.
- An AI visibility baseline tracks your first citations across ChatGPT, Gemini and Perplexity.
Does K60 include link building?
No. K60 focuses on the technical, content and AI visibility work that moves pages fastest inside 60 days. Off-page authority runs through a retainer once the foundation is set, because links compound over months rather than weeks, and 60 days is too short to earn credit for them.
The maths a recruiter can check
One permanent placement at 20% of a £45,000 salary earns your agency £9,000. K60 costs £4,950. A single hire from improved visibility pays the sprint back nearly twice, and everything after that is margin. The fixed one-off fee undercuts the £7,980 the components cost individually, and beats a retainer you fund for months before the first result.
Isn't £4,950 a lot for 60 days?
Not against what a retainer costs you. Six months of a Core retainer at £1,495 a month is £8,970 before results are guaranteed. K60 is £4,950 once, with a ranking floor and a guarantee behind it. One placement at 20% of a £45,000 salary earns £9,000, so a single hire pays it back nearly twice.
The proof, measured in your own Search Console
K60 reports results in your own Google Search Console, not a dashboard we control. We log where your money pages rank on day one, then show the movement against that baseline by day 60. For pages that started unranked, that means their first positions on page one or page two, evidenced in the same tool your team already trusts.
What does K60 guarantee?
K60 guarantees the visibility work you can verify, not leads nobody can control. If your agreed target pages show no ranking gain by day 60, we keep working them at no extra cost until they do. We stand behind rankings and delivery, never applications, because your site and your team own the conversion into a placement.
How the K60 sprint runs
K60 runs in five stages across 60 days, from a logged baseline to a handover you own. Each stage is signed off before the next begins, so you always know where the work stands.
- Stage 1, Baseline. We log your money-page positions, impressions and clicks in your Search Console, and you approve the target terms.
- Stage 2, Fix. We clear the technical faults blocking Google and the AI engines, and configure GA4 and GTM.
- Stage 3, Build. We rebuild five money pages, ship one authority cluster and load the gated spoke pages.
- Stage 4, Prove. We track every target page against the day-one baseline and evidence the movement.
- Stage 5, Handover. You get the 6 to 12 month roadmap and every asset, to run yourself or hand back to us.
The graduate rate after K60
Finish K60 and your site sits in its strongest position to sustain and build on. If you want us to continue, you take £300 a month off any Kaizen SEO retainer for your first 12 months, a £3,600 saving. This rate is for K60 clients only and is never quoted to a cold prospect. There is no obligation to take it.
Isn't the sprint just a way to sell me a retainer?
Partly, and we'll say so plainly. We'd want you on a retainer after, because that's where results compound. But the sprint stands alone. You own every asset and keep the 6 to 12 month roadmap to run yourself. If it were bait, we'd hold the roadmap back, not hand it over.
Who K60 is for
K60 suits UK recruitment agencies that are invisible for the terms candidates and clients search, and want proof before a retainer. If you're replatforming instead, a recruitment website migration protects your rankings through the move and is the better first step.
Frequently Asked Questions
Is K60 a monthly retainer?
No. K60 is a one-off engagement at £4,950 plus VAT, paid once. There is no monthly fee and no minimum term. You own every page, cluster, schema and report on payment, and you decide whether a retainer follows.
What happens if my pages don't rank by day 60?
We keep working your agreed target pages at no extra cost until they show ranking gain against the day-one baseline. The fee stays fixed and the remedy is continued work, never a refund. You keep every asset produced regardless of the pace results arrive at.
Which platforms does K60 work on?
K60 runs on SourceFlow, Venn, Shazamme, RecruiterWEB, Volcanic, WordPress and custom recruitment sites. Where a platform limits how fast pages load, you get the remaining pages production-ready to publish. The constraint is flagged at the audit, never after.
Can I start with a retainer instead of K60?
K60 is the minimum engagement with Kaizen SEO, and the anti-retainer point is the reason. It proves the work before you commit to monthly fees, which is why retainer clients start here. The graduate rate then takes £300 a month off any tier for your first 12 months.
See the gaps on your own site in 15 minutes
Book a K60 walkthrough and we'll screen-share exactly where you're losing inbound from Google and AI search, and what 60 days would change. No obligation, whether you proceed or not.