Recruitment SEO: More Revenue from Inbound

Recruitment SEO designed for UK agencies that want to rank on Google and get cited by ChatGPT, Gemini, and Perplexity. Strategy, content, retainers and sprints, all priced transparently from £99 a month. Founded by Dan Jones, a former recruiter with over a decade of experience in specialist recruitment SEO and a portfolio of case studies to prove it.

Why Standard SEO Fails Recruitment Agencies

Most SEO agencies treat recruitment sites like any other website, and it does not work. Recruitment has specific problems: thin job pages that get deindexed, broken schema, location pages that read identically to fifty others, and content volume below what Google and the AI answer engines now reward. Kaizen SEO works only with recruitment agencies. We build our technical SEO, content architecture, and AI visibility methods for clients on RecruiterWEB, Volcanic, Venn, SourceFlow, WordPress, and custom builds.

We stop you competing with Indeed and start you owning your niche.

Recruitment SEO Services

SEO Strategy
01SEO Strategy
From £795 one-off The starting point for any recruitment agency that wants direction before commitment. Three options: the SEO Starter Roadmap at £795, the SEO Growth Strategy at £1,795 for established sites with existing rankings to defend, and SEO Governance at £275/mo for agencies that need ongoing oversight without a full retainer.
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SEO Content
02SEO Content
From £99/mo The volume Google now demands, delivered monthly. 30, 60, or 90 pages a month, written or written-and-loaded, all priced transparently from £99/mo. Sector clusters, location pages, salary guides, and blog content built to rank on Google and get cited by ChatGPT, Gemini, and Perplexity. Pair with a recruitment website bundle if your current site is the bottleneck.
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SEO Retainers
03SEO Retainers
From £1,495/mo Three tiers covering everything: Core at £1,495/mo, Pro at £2,195/mo, and Elite at £3,495/mo with the Vanguard Protocol for predictive AI visibility. Retainers go beyond content. Strategy, technical SEO, off-page authority, AI search citation work, and direct access to Dan Jones for commercial decisions. For agencies that want the whole programme run.
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SEO Sprints
04SEO Sprints
From £9,995 Ninety days, fixed scope, fixed outcome. The 90-Day SEO & AI Visibility Sprint at £9,995 is for agencies that need rapid impact: technical fixes, AI citation groundwork, and content velocity inside a quarter. The Website Migration SEO Sprint protects your rankings when launching a new recruitment website. POA based on site complexity.
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Recruitment Websites + SEO
05Recruitment Websites + SEO
When the website itself is the SEO bottleneck. Three bundles: Core Recruiter at £398/mo, Pro Recruiter at £698/mo, and Plus Recruiter+ at £1,098/mo. SEO-ready recruitment website plus done-for-you content delivery in one monthly fee. White-labelled site, single point of accountability with Kaizen SEO.
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Our Clients

Recruitment websites built on RecruiterWEB, Volcanic, Venn, SourceFlow, WordPress, or custom platforms all rank when the SEO is done correctly. The platform is rarely the blocker. Thin content, missing schema, broken internal linking, and slow page loads are the blockers. We handle all five.

Three problems we solve, mapped to three ways to work with us:

  • "We have no marketing resource and SEO is buried." Full-service retainer. We own the programme end-to-end, including predictive AI visibility via the Vanguard Protocol on Elite retainers.
    Outcome: more inbound candidates and clients without adding headcount.
  • "We have an in-house marketer but no SEO direction." Strategic consultancy. We audit, analyse, and build the documented roadmap. Your team executes against clear milestones with monthly accountability.
    Outcome: faster execution at lower fixed cost than a full retainer.
  • "We want senior SEO oversight without handing the whole programme over." SEO Governance at £275/mo. Monthly strategic input, performance review, and direction-setting from Dan Jones.
    Outcome: decisions stay in-house, expertise sits behind them.
The Advocate Group
Sewel Wallis
RecruiterWEB
Morgan Spencer
Pod Talent
Cobalt
Kitto
Signify
Empresaria
Northstar
Charles Hunter
Harnham
LSP
QCS
SEO for hire
3 Search

Reviews of our SEO & AEO work

"Huge fan of Dan's work. Provides incredibly detailed information and explains in a clear, concise, actionable manner. SEO and AIO is a dark art that I believe should be handled by experts, of which Dan is in the top tier of."

Kris Holland Founder

Kitto
I won't work with a supplier until they have proven to me that what they do works, I won't recommend a supplier if they have not proven that what they do works, and I won't work with a supplier if their work will damage RecruiterWEB's brand through their work or their approach to their work. Dan has proven himself on all fronts and only enhances our brand to work with him.

Darren Revell

Founder RecruiterWEB
As a technical SEO expert, it goes without saying that Dan's ability to analyse the data and implement technical improvements is what every SEO plan needs. Above that though, is his passion for taking that data and turning it in to executional digital strategy. He applies it expertly to website development and content ideas for you to take forward to those parts of your marketing to improve overall performance. His no-nonsense attitude worked perfectly for me! If you value straight-talking advice, then look no further.

Catherine Henderson

Fractional cmo, marketing strategy and mentoring services
There's two things that really stand out when working with Dan: 1. He's incredibly easy to deal with. Possibly the most patient person I've ever worked with. 2. His knowledge is top class. He *knows* what he's talking about. With any technical work, it's easy to get lost in what some of the inner workings mean but Dan takes care of this and filters the important information from the noise for me. I've worked with Dan on several projects over the last year and can only see me working with him more in the future. Kieron

Kieron Mayers

Head of Marketing at Paiger

The experience driving your search performance

Dan Jones, Founder & Chief SEO Strategist
Former recruiter and senior SEO strategist with over a decade of proven delivery for national and specialist recruitment sites. Dan sets the strategy, signs off on technical and editorial direction, and is your single point of escalation for commercial outcomes.

Recruitment SEO Knowledge Hub

View All

How Recruiters Balance SEO for Candidates and Clients

Recruitment agencies serve two audiences with opposite search intents. Here's how to structure SEO so neither audience gets the wrong content
How Recruiters Balance SEO for Candidates and Clients

How to Scale SEO for a Multi-Location Recruitment Firm

Multi-location recruitment firms lose ranking because location pages get treated as templates. Here's the structural fix that scales to 50+ offices.
How to Scale SEO for a Multi-Location Recruitment Firm

FAQs

What does recruitment SEO cost?

Recruitment SEO at Kaizen SEO is priced transparently from £99/mo for content, £795 one-off for a Starter Roadmap, and £1,495/mo for a full Core Retainer. Three retainer tiers go up to £3,495/mo for Elite with predictive AI visibility. Recruitment website plus SEO bundles start at £398/mo. Full pricing is published on our pricing page.

 

It depends on what you have in-house and where the bottleneck is. No marketing resource at all means a Retainer. In-house marketer who needs direction means SEO Strategy or Governance. Existing site with rankings to defend means SEO Growth Strategy at £1,795. New site launching means a Migration Sprint. Tired website means a Recruitment Website bundle. A 15-min triage call clarifies the route fast.

Technical wins and indexation improvements appear inside 30 days. Long-tail rankings appear within weeks of consistent content publication. Competitive commercial terms in established markets typically take three to six months. Domain authority, niche competitiveness, and current technical health all affect the timeline. The 90-Day Sprint compresses this where the budget allows.

AI visibility means being cited by ChatGPT, Gemini, Google AI Overviews, and Perplexity when candidates and clients ask AI tools for recruitment recommendations. In 2026, more discovery happens inside AI assistants than on traditional search engines for many B2B queries. Kaizen SEO retainers include AI citation work and monitoring as standard, with the Vanguard Protocol on Elite tier covering predictive AI visibility.

Yes. Three engagement models work for in-house teams. SEO Governance at £275/mo gives your team monthly strategic oversight and direction-setting. SEO Strategy products give them a documented roadmap to execute against. Full retainers with mentorship built in upskill your marketers while we run the technical and off-page programme.

Latest Blogs

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03.07.26

How Recruiters Balance SEO for Candidates and Clients

Recruitment agencies serve two audiences with opposite search intents. Here's how to structure SEO so neither audience gets the wrong content
03.07.26

How to Scale SEO for a Multi-Location Recruitment Firm

Multi-location recruitment firms lose ranking because location pages get treated as templates. Here's the structural fix that scales to 50+ offices.
03.07.26

How SEO Reduces LinkedIn Ad Reliance for Recruiters

LinkedIn ad spend is renting pipeline. SEO builds an asset that produces leads for years. Here's the budget shift recruiters need to run.