Kaizen SEO is led by Dan Jones, a recruiter who spent years on a desk before spending the last ten in search. The agency exists because generalist SEO firms treat recruitment as a generic vertical and burn the budget proving it.
We work with ambitious recruitment agencies and upper end SMEs across the UK, US and EU. Morgan Spencer attributed £45,000 in agency fees to a single page within six months of starting.
Built By a Recruiter, Not a Marketer
Generalist SEO agencies treat recruitment like any other vertical. We do not.
Kaizen SEO is deliberately small. Dan sets the strategy and does the technical work himself, and that is the product. You are not handed to an account manager who has never filled a role and cannot tell you why a client brief matters more than a traffic number.
Dan spent years on a recruitment desk before spending the last ten in search. He knows the 360 cycle, the gap between candidate intent and client intent, the weekly KPI pressure, and that one client win covers six months of marketing spend. Every action maps to a client won or a candidate placed. If a tactic does not contribute, we cut it.
Who We Work With
We are a specialist consultancy, not a volume shop. Our work suits recruitment agencies and upper end SMEs that have:
- Multiple sector verticals, international locations or legacy technical debt
- Real budgets and the understanding that cheap SEO returns nothing
- Growth ambitions that go beyond renting traffic from Indeed, LinkedIn and Reed
If you want a set and forget package or a £200 a month link building deal, Kaizen SEO is not the right fit.
If you want to own your sector, build defensible AI search visibility and turn your website into your best recruiter, you are in the right place.
How We Work
Every engagement combines technical SEO, content authority, off page authority and AI visibility. The depth scales with the programme you choose. The direction does not change.
Every agency starts with K60, a fixed price 60 day sprint that proves the direction in your own Search Console before you commit to anything longer. From there you arm it with K90, compound it with K365, or run it in-house with Overwatch while we check the work.
Every report ties activity back to commercial outcomes: ranking movement, AI citation share and inbound pipeline. If a number does not lead to a client won or a candidate placed, it does not go in the report.
To see how it applies to your agency, book a 15 minute triage call.
