The Kaizen Difference: We've Walked in Your Shoes

Generalist agencies see "jobs" as just another keyword. We know the difference.

Leading our strategy is Dan Jones, our Founder & Chief SEO Strategist. Dan isn't just an SEO expert; he is a former recruiter.

With over a decade of hands-on experience, Dan brings a perspective that generalists can't match. He understands the pressure of KPIs, the nuances of the 360-recruitment cycle, and the specific pain points of attracting high-fee clients versus high-volume candidates.

This isn't just marketing theory; it's industry-specific execution. You can connect with Dan directly on LinkedIn to see his latest insights on the intersection of recruitment and search technology.

Who We Work With

We are not a volume shop. We are a specialist consultancy.

Our expertise shines brightest when working with ambitious recruitment agencies and upper-end SMEs that have:

• Complex Needs: Multiple sector verticals, international locations, or legacy technical debt.
• Real Budgets: You understand that "cheap" SEO is expensive because it yields zero ROI.
• Growth Mindsets: You want to move beyond job board reliance and own your digital real estate.

If you are looking for a "set and forget" package or cheap link building, we aren't the right fit. If you want to dominate your niche and future-proof your agency against AI search disruption, you're in the right place

Our Methodology: The Science of Recruitment SEO

We don't rely on "gut feeling." Our approach is built on a rigorous technical and content framework, utilizing an industry-leading tech stack including Semrush Guru, Screaming Frog, Google Search Console, and GA4.

1. Technical Foundation

We ensure your infrastructure is crawlable, fast, and intelligible to search engines. We strictly adhere to Google's documentation on crawling and indexing to ensure your job board and content assets are indexed correctly.

2. Entity-Based Strategy

We move beyond simple keywords. We build "Topic Clusters" and establish your agency as an authoritative entity in your specific niche (e.g., Life Sciences, FinTech, SaaS). This is critical for ranking in AI Overviews and Google's SGE (Search Generative Experience).

3. Verifiable Expertise (E-E-A-T)

We implement advanced Structured Data (Schema Markup) to verify your expertise to Google. We don't just say you're an expert; we prove it in the code.

Note on Strategy: We align every action with your revenue goals. If a tactic doesn't contribute to client acquisition or candidate placement, we cut it.

Why Partner With Us?

• No Jargon, Just ROI: We translate SEO metrics into board-level data: Cost Per Acquisition (CPA), Share of Voice, and Lead Velocity.
• Total Transparency: You get access to the data we see. No hidden reports, no vanity metrics.
• Proven Track Record: We have propelled numerous recruitment businesses to the top of search rankings, correcting the mistakes of previous agencies and building defensible organic moats.

It's time to stop renting your traffic from job boards and start owning your market.

Most SEO agencies fail in the recruitment sector because they don't understand the desk. They treat candidates and clients as the same entity, mix up search intent, and burn budget on vanity metrics that don't fill jobs.

At Kaizen SEO, we don't guess. We function as a strategic partner for upper-end SMEs and staffing agencies that are tired of flatlining growth. We replace outdated tactics with a data-led, AI-ready framework designed to dominate the SERPs (Search Engine Results Pages) and build sustainable inbound pipelines.

Contact Kaizen SEO today. Let's build a strategy that works as hard as your top biller.