You ran K60 and you have the roadmap. Overwatch keeps your internal team on it. For £490 a month we give you the direction, content QA and technical scanning that stop a strategy drifting once your team takes it in-house. We do not do the work. We make sure the work gets done right.
Key takeaways
- Overwatch is monthly governance for agencies running their SEO roadmap in-house, at £490 a month.
- You get a monthly video directive naming the three things your team should focus on.
- We QA up to five content assets a month before they go live, so nothing weak dilutes your rankings.
- We scan monthly for technical threats like deindexing, 404s and broken redirects.
- Built for agencies that finished K60 and want to run the plan themselves, with a specialist watching over it.
Why internal teams drift from the plan
Executing SEO in-house gets hard when operational noise takes over. Teams drift from the roadmap, skip the technical checks and publish content that never ranks. Without someone watching the horizon, the strategy you invested in quietly degrades into activity that goes nowhere.
Why do internal teams drift from an SEO strategy?
Because the instant feedback of sales support and social usually beats the slow discipline of search. Technical protocols like schema and entity mapping slip first when a team is stretched, so activity carries on while progress stops.
How does Overwatch protect the investment?
It acts as an outside validation layer that enforces the standard without adding headcount. Catching a rogue noindex tag or a missing PAA header before it compounds preserves your authority, so the salary you already pay turns into rankings, not just output.
What Overwatch does every month
Monthly strategic directive
We read your Search Console and Analytics on the 1st and send a 10 to 15 minute video, not a generic report. Your team hears exactly which clusters are moving, where you are losing ground, and the three focus points for the month.
Content QA protocol
We review up to five articles, briefs or landing pages before they go live, checked against our ranking standards for entity clarity, PAA header structure and schema. You get a pass or fail with the fixes needed, so weak content never dilutes your domain.
Technical risk scanning
We crawl your site monthly with enterprise tools and hand back a red alert list of what threatens visibility: 404s, server timeouts, broken redirects. Your developers action it, your foundation stays secure.
How Overwatch fits after K60
K60 builds the roadmap. From there you either hand it to us on a retainer, or run it yourself. Overwatch is the second route: you keep the work in-house and we direct it. A retainer means we are the builder. Overwatch means we are the inspector, keeping your team accountable at a fraction of the cost.
Frequently asked questions
Do I need to have run K60 to use Overwatch?
It works best on a K60 roadmap, since that is the plan we monitor. We can govern an existing strategy too, as long as there is a clear one to hold your team to.
Do you fix the errors you find?
No. We identify them for your team to resolve. If you want us in the CMS fixing the technical work, that is a retainer.
How is Overwatch different from a retainer?
Direction versus execution. On a retainer, we do the work. On Overwatch, we inspect it and direct your team.
Is there a minimum term?
No. It is rolling monthly, cancel whenever your team no longer needs the cover.
What does Overwatch cost?
£490 a month.
Book a call
Put Overwatch on your strategy and keep your team on the roadmap.
Our 60-day guarantee
Every engagement starts with K60, our fixed-price 60-day sprint. If your agreed target pages show no ranking gain by day 60, we keep working them at no extra cost until they do. You prove the results in your own Search Console before you commit to any monthly fee.