K90 is the 90-day recruitment SEO and authority sprint that does everything K60 does, then adds the link building and AI citation work K60 excludes by design. Fixed price, £9,950 plus VAT, built for agencies that want rankings and the authority to defend them.
Key Takeaways
- K90 is a one-off 90-day sprint at £9,950 plus VAT. No monthly fee, no lock-in, every asset yours whatever the outcome.
- The sprint rebuilds 10 money pages, ships 2 authority clusters with up to 30 gated spoke pages, and clears every technical fault.
- The authority block delivers 4 DR30+ placements, 3 DR20+ niche edits, 1 syndication and 50 citations, worth £1,848 at component rates.
- Two months of active AI citation work run alongside it, covering Reddit, national PR, listicle placement and forum presence.
- Ten of your commercial keywords on page 1 or 2, built inside 90 days and measured at day 120. Miss one and we keep working it at no extra cost until it lands.
Why links enter at day one in K90
K60 excludes link building on purpose, because 60 days is too short to earn credit for links. K90 runs 90 days, which is long enough for the first placements to index, pass authority and start influencing both rankings and AI answers. That timing difference is the whole reason K90 exists.
Why do AI answer engines weigh third party links so heavily?
AI engines cite third party sources 3 to 4 times more often than brand-only claims, because an outside publication vouching for you carries evidential weight your own site can't generate. Each DR30+ placement gives ChatGPT, Gemini and Perplexity an independent signal that your agency is the credible answer. More independent signals, more citations.
What K90 builds in 90 days
K90 delivers the full K60 stack, doubled and extended, plus the authority programme. You get the Innovate Playbook strategy and audit, every technical fault cleared, analytics and conversion tracking configured, 10 money pages rebuilt, 2 authority clusters with up to 30 gated spoke pages, a validated schema stack, named competitor displacement targets, and the 12-month roadmap you keep.
- The authority block ships 4 DR30+ blog placements, 3 DR20+ niche edits, 1 content syndication and 50 citations.
- Two months of AI citation work build your presence where the answer engines read, including Reddit threads, national PR distribution, a premium listicle placement and curated forum links.
- Competitor displacement names the agencies currently outranking you for your money terms, then targets their positions page by page.
- Every result is evidenced in your own Search Console against a day-one baseline, the same way ranking progress reads in Search Console on any honest engagement.
What does competitor displacement actually involve?
We log which agencies hold the positions you want for your agreed money terms, then build the specific pages, schema and links that outscore them on relevance and authority. Displacement works because rankings are zero sum. When your page gains a position, a named competitor loses one, and the brief that followed their link now follows yours.
The maths a recruiter can check
One permanent placement at 20% of a £45,000 salary earns your agency £9,000. Two placements earn £18,000 against a £9,950 sprint. One retained mandate covers it outright, with change. One lost retained brief costs more than this sprint, and one lost brief costs your agency more than most directors realise.
Isn't £9,950 a lot for 90 days?
Not against the retainer route. Twelve months of a mid-tier retainer runs £18,000 or more before links, and the first placements arrive months in. K90 front-loads the same work into 90 days at £9,950 once, with ten keywords guaranteed to page 1 or 2 behind it. Two placements at standard fees clear the whole cost, and recruitment SEO retainers fail precisely where a fixed sprint can't.
How the K90 sprint runs
K90 runs in five stages across 90 days, from a logged baseline to a handover you own. Each stage is signed off before the next begins.
- Stage 1, Baseline. We log your money-page positions, impressions and clicks in your Search Console, name your competitor displacement targets, and you approve the target terms.
- Stage 2, Fix. We clear the technical faults blocking Google and the AI engines, and configure your analytics and conversion tracking.
- Stage 3, Build. We rebuild 10 money pages, ship both authority clusters and load the gated spoke pages.
- Stage 4, Authority. The link block and AI citation programme go live, placing your agency in the publications, threads and forums the answer engines read.
- Stage 5, Prove and hand over. We evidence every target page against the day-one baseline, then hand over the 12-month roadmap and every asset.
Who K90 is for
K90 suits specialist recruitment agencies with fee values high enough that one placement covers most of the sprint, competing in markets where rivals already hold the rankings and the AI citations. K90 is the middle depth of the Kaizen Method: K60 proves it, K90 arms it, K365 compounds it. If you want proof on a smaller commitment first, K60 is the entry sprint, and the choice between a retainer or a sprint for a recruitment agency usually resolves itself once you've seen one work. Generalist firms starting from zero should read our work on SEO for recruitment agencies first.
Frequently Asked Questions
What is the difference between K60 and K90?
K60 is the 60-day entry sprint at £4,950 with 5 money pages, 1 cluster and no link building. K90 runs 90 days at £9,950 with 10 money pages, 2 clusters, the full authority block, 2 months of AI citation work and competitor displacement. K90 is K60 plus the authority K60 deliberately leaves out.
Is K90 a monthly retainer?
No. K90 is a one-off engagement at £9,950 plus VAT, paid upfront as standard. A spread option of 3 payments of £3,800 exists for agencies that prefer it, totalling £11,400. There is no minimum term, and you own every page, cluster, link placement and report, whatever the outcome and whenever you leave.
What does K90 guarantee?
Ten commercial keywords on page 1 or 2 of Google, measured in your own Search Console. We build and ship everything inside 90 days, then measure at day 120, because Google needs that month to settle and we would rather be judged on the real number. We select the keywords from the day-one research and you approve the list in writing before any work starts. Miss one at day 120 and we keep working it at no extra cost until it lands, with no time limit. The remedy is continued work, never a refund, and you keep every asset regardless.
Which platforms does K90 work on?
K90 runs on SourceFlow, Venn, Shazamme, RecruiterWEB, Volcanic, WordPress and custom recruitment sites. Where a platform limits publishing speed, you receive the remaining pages production-ready to load. The constraint is flagged at the audit stage, never after, and the link and AI citation work runs regardless of platform.
What happens after day 90?
You choose. Run the 12-month roadmap yourself, keep us on governance through Overwatch at £490 a month, or continue the compounding work on a graduate programme quoted only to sprint clients. The roadmap and every asset are yours either way, so nothing depends on continuing.
See your authority gap in 15 minutes
Book a K90 walkthrough and we'll screen-share where competitors hold the rankings and AI citations your agency should own, and what 90 days would change. No obligation either way.
