The AI Visibility Scorecard scores how likely an AI engine is to name your recruitment agency when a client asks who the best recruiters are. Nineteen questions, about four minutes, scored across four pillars by the only UK recruitment SEO consultancy founded by a former recruiter.
Key Takeaways
- The scorecard runs 19 questions across four pillars, Findability, Citability, Foundations and Proof, and names the weakest one.
- A live check queries ChatGPT, Gemini, Perplexity and Google AI Overviews against your own domain while you answer.
- 82% of B2B software buyers sourced recommendations from an AI chatbot in the last 24 months, according to the G2 2026 Buyer Behavior Report, a June 2026 survey of 1,038 decision-makers.
- Ahrefs found that the presence of a Google AI Overview correlated with a 34.5% lower clickthrough rate for the top-ranking page, across a study of 300,000 keywords.
- Your report arrives by email, costs nothing, and needs no call booked before you see it.
What the AI Visibility Scorecard Measures
Four pillars carry the 19 questions. Findability scores whether you rank for the commercial terms your clients actually search. Citability scores whether AI engines name you when someone asks who the best recruiters are. Foundations covers whether your site can be read, crawled and trusted. Proof covers whether your content shows real sector expertise rather than a feed of live roles.
Each pillar scores separately, so a strong Google position does not mask a weak answer-engine result. Most agencies find the two scores diverge sharply, and the gap between them is the part worth fixing.
Which pillar do most recruitment agencies fail?
Citability fails most often. Recruitment websites get built to be read by hiring managers, so the pages carry no structure an answer engine can quote and attribute. Rankings can stay healthy while the agency goes unnamed in every AI answer, because the two systems grade different things.
Does the scorecard check my actual website?
Yes. Alongside the questions, a live query runs against your domain and reports whether ChatGPT, Gemini, Perplexity and Google AI Overviews return your agency by name for your sector. That part uses observed data rather than your own assessment, so it is the one score you cannot talk yourself into.
Why AI Engines Skip Most Recruitment Websites
Answer engines quote sources they can parse, verify and attribute. A recruitment site built around job feeds and a services page gives them almost nothing to work with. No marked-up entities, no quotable answers, and no third-party evidence backing what the agency claims about its own sector.
Buyer behaviour has already moved. G2's 2026 Buyer Behavior Report found 82% of B2B software buyers sourced recommendations from an AI chatbot within 24 months, and 37% named AI chatbots as a top influence on which vendors reached their shortlist. The same shift reaches recruitment through the people writing the briefs, which is why clients are now asking ChatGPT to shortlist recruiters before any enquiry form gets filled in.
Why does strong Google ranking not guarantee AI citation?
Ranking rewards relevance and links. Citation rewards extractable, attributable answers backed by sources outside your own domain. A page can hold position 1 and still be skipped, because the engine found a cleaner answer it could quote. Our work on getting recruitment agencies cited by AI search engines breaks down what changes.
What does a weak Foundations score usually indicate?
Crawl and rendering faults sit behind most weak Foundations scores. Slow templates, orphaned pages, missing schema and rankings lost in a past replatform all register here. These are the fastest items to fix, and technical gaps that block AI visibility usually clear inside 30 days.
What Your Report Contains
Your report names your weakest pillar, gives your score on each of the four, and states whether the live check found your agency named by ChatGPT, Gemini, Perplexity or Google AI Overviews. It separates the technical work from the content work, so you can see what your developer handles and what needs an editorial decision.
It arrives by email within minutes. Nothing is held back behind a call, and the report stays yours whether or not you ever speak to a recruitment SEO consultant about it.
How to Check Whether AI Engines Name Your Agency
- Step 1. Ask. Open ChatGPT and ask which recruitment agencies specialise in your discipline and city. Run the same question in Gemini and Perplexity.
- Step 2. Record. Write down every agency named across the three engines. Note whether yours appears, and which competitors do.
- Step 3. Check. Open your own Search Console and compare impressions on your commercial pages against your job pages. A wide gap points to a Findability problem.
- Step 4. Audit. Review your homepage and top service page for organisation schema, author attribution and FAQ markup. Missing markup caps your Citability score.
- Step 5. Score. Complete the AI Visibility Scorecard to turn those observations into a scored result with your weakest pillar named.
Frequently Asked Questions
Is the AI Visibility Scorecard really free?
The scorecard costs nothing and books no call. You answer 19 questions and your score arrives by email with your weakest pillar named. A phone field is optional, and leaving that field blank changes nothing about the report you receive. Most agencies never speak to us afterwards.
How long does the scorecard take to complete?
Four minutes is the average completion time across 19 questions. None need file uploads or long written answers. Most are multiple choice, covering your rankings, your enquiry sources, your site's technical health and whether you've asked an AI engine about your own sector.
What do the four pillars score?
Findability scores whether you rank for the commercial terms your clients actually search. Citability scores whether AI engines name you when someone asks who the best recruiters are. Foundations covers whether your site can be read, crawled and trusted. Proof covers whether your content shows real sector expertise.
Will a low score mean my website is broken?
A low score lists work nobody has done yet, not faults in your website. Most recruitment sites score low on Citability because they were built to be read by people rather than quoted by an answer engine. The report separates quick technical fixes from the slower content work.
What happens to my details after I submit?
Kaizen SEO uses your details to send the report and to follow up on it once. We don't sell or share them with third parties. One click stops the emails, and the report stays yours whether or not you ever reply to us.
Find out whether an AI engine names your agency or a competitorNineteen questions, about four minutes, free, and no call booked before you see your score.
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