The Kaizen Method is recruitment SEO at three depths, built by a former recruiter. K60 builds in 60 days and proves it at day 90, K90 adds the authority, and K365 compounds both across a full year, every one fixed price and milestone evidenced in your own Search Console. Overwatch covers teams who run it in-house.
Key Takeaways
- Every engagement is fixed scope and fixed price: K60 at £4,950, K90 at £9,950, K365 at £34,950, all plus VAT.
- Upfront payment is the standard; a spread option exists at each depth and carries a premium.
- There are no open-ended retainers. We retired them in October 2026 and rebuilt the work as scoped programmes.
- Overwatch at £490 a month keeps in-house teams on the roadmap, and a website migration sprint protects rankings through a replatform.
The three depths
Each tier contains the one below it, so the choice is depth, never direction. K60 is the 60-day entry sprint: 5 money pages, 1 authority cluster, every technical fault cleared, no link building by design. K90 doubles the build across 90 days and adds the authority block, 4 DR30+ placements, 3 niche edits, 50 citations and 2 months of AI citation work. K365 opens with the K90 build and compounds for 12 months: monthly clusters, 45+ placements, a full year of AI citation work and quarterly strategy resets.
Which depth fits my agency?
Pick by what one placement earns you. Agencies testing SEO for the first time start at K60, because £4,950 is covered twice by a single £9,000 fee. Specialists competing for retained work against visible rivals start at K90. Firms where invisibility costs more than £34,950 a year go straight to K365, and we'll say plainly which one your Search Console data justifies.
For teams who run it in-house
Kaizen Overwatch gives your internal team monthly direction, content QA and technical risk scanning for £490 a month, rolling, no minimum term. It follows any sprint, so the roadmap you own keeps getting executed properly without paying for execution you can do yourself.
Replatforming instead?
A recruitment website migration is the one job that comes before any sprint, because a migration done badly destroys the rankings a sprint would build on. Fixed scope, priced on application, and the better first step if a platform move is already decided.
Frequently Asked Questions
What happened to the retainers and content packages?
We withdrew them in October 2026. The work survived inside the three depths: content ships as monthly clusters inside K365, link building runs inside K90 and K365, and strategy is Stage 1 of every sprint. What ended was open-ended billing against undefined scope, which served agencies badly and we said so.
Why is upfront payment the default?
Upfront pricing keeps the incentive honest. We get paid for a defined outcome, never for staying retained, so every hour goes into the work rather than the renewal. Agencies that prefer monthly cashflow can spread any tier over its term at a stated premium, with identical scope and the same guarantee.
Is there anything smaller than K60?
Nothing you buy. K60 is the entry point, because anything thinner cannot prove the work. If you want a read on where you stand before spending anything, the AI Visibility Scorecard is free, takes about four minutes, and names your weakest pillar alongside a live check of whether ChatGPT, Gemini, Perplexity and Google AI Overviews name you.
See which depth your data justifies
Book a 15-minute walkthrough and we'll screen-share your Search Console and AI citations, then tell you which tier the numbers support, including none yet if that's the honest answer.
