Case studies
Here is a selection of case studies featuring key clients that demonstrate how we approach recruitment SEO tasks.
Specialist Finance Recruitment Agency
Despite a well-established brand offline, the agency’s website struggled to rank for competitive finance hiring terms. Key service pages were buried in search results, schema was missing, and site structure made it difficult for Google to understand core offerings. Paid media spend was rising while organic applications remained static.
Technology Recruitment Start-Up
The website had minimal visibility in search and no clear SEO structure. Technical errors prevented key pages from being indexed, and content lacked keyword focus or schema signals. The founder wanted a fast, structured approach to build authority, attract candidates, and start appearing in AI-generated search results.
National Construction Recruitment Firm
Despite a large website, visibility for core construction terms was weak. The site lacked topical authority, suffered from thin or duplicated content, and had minimal backlink strength. Organic leads were declining while competitors with smaller teams were outranking them across multiple markets.
Executive Search Consultancy
The site’s structure and on-page content weren’t aligned with search intent. Several service pages targeted overlapping terms, Core Web Vitals scores were underperforming, and existing thought leadership wasn’t gaining traction in search results. The firm needed a scalable strategy to enhance visibility and improve the quality of inbound client enquiries.
Boutique Marketing Recruitment Agency
The agency’s website suffered from crawl issues, missing schema, and unclear metadata. Key pages weren’t indexed properly, and Google Business Profile visibility was inconsistent. With limited time and resources, the founder needed a light, low-cost retainer focused on fixing fundamentals to start generating results.
National Engineering Recruitment Firm
The firm’s senior team needed a board-ready SEO strategy to justify future investment. The website suffered from duplicate content, fragmented site architecture, and poor keyword alignment across sectors. They needed clarity on where to focus resources, which pages to prioritise, and what return to expect.
FAQs
Q: What’s included in a Kaizen SEO case study?
A: Each case study outlines the client’s goals, the challenges they faced, and the strategy we implemented - from technical SEO and content optimisation to AI visibility and link building. We also include measurable outcomes like ranking improvements, organic traffic growth, and lead generation results.
Q: Are the case studies based on real clients?
A: Yes. Every case study is drawn from genuine client projects. We only publish them with full consent and anonymise sensitive details if confidentiality is required.
Q: Can I see a case study for a company similar to mine?
A: In most cases, yes. We can share relevant examples from your sector or agency size during your consultation to demonstrate what’s achievable in your specific market.
Q: How recent are your case studies?
A: We update them regularly to reflect current SEO and AI search trends. Most published examples are from projects completed within the last 12 months.
Q: Do case studies show exact ROI figures?
A: Where clients allow, yes. We highlight tangible results such as cost per lead reduction, traffic increases, improved AI surfacing, or conversion growth. In some cases, we use percentage improvements rather than financials for confidentiality.
Q: How do case studies differ from testimonials?
A: Testimonials share a client’s personal experience. Case studies go deeper - showing the process, strategy, and real data behind the results, giving you a transparent look at how we work and what to expect.
Q: Can my project become a featured case study?
A: Absolutely. If you’re open to sharing results publicly, we’ll handle the write-up and presentation. It’s a great way to highlight your brand’s success while showcasing your leadership in recruitment marketing.
