Case studies
Here is a selection of case studies featuring key clients that demonstrate how we approach recruitment SEO tasks.
Finance Recruitment SEO Case Study: +38% Client Enquiries in 6 Months
+38% client enquiries. +74% organic traffic. Top 3 rankings. See the 6-month SEO and AEO roadmap that broke this finance recruiter's costly dependency on job boards and turned their website into a client acquisition engine.
Tech Recruitment SEO Case Study: £30,000 Fee Income in 180 Days from a 90-Day Sprint
From £0 to £30,000 in 180 days. This tech start-up was invisible. See the 90-day tactical SEO sprint that fixed their indexing errors and generated their first-ever inbound client leads, delivering a 3x return on investment.
Construction Recruitment SEO Case Study: +60% Organic Leads in 8 Months
+60% organic leads. +12 points in Authority Score. See the 8-month framework that took this national recruiter from digital invisibility to dominating "People Also Ask" boxes and AI Overviews, finally aligning their online brand with their offline dominance.
Executive Search SEO Case Study: Organic Enquiries Doubled in 5 Months
Organic enquiries doubled in 5 months. This C-suite firm's site was slow and suffering from keyword cannibalisation. See the technical and AEO roadmap that fixed their Core Web Vitals and turned their invisible thought leadership into a high-value lead engine.
Marketing Recruitment SEO Case Study: +52% Local Clicks in 90 Days
+52% local clicks. First-ever competitive ranking. See how our "no-fluff" entry-level Advocate Retainer took this founder-led agency from invisible to generating its first inbound leads - all on a £395/month budget.
SEO Strategy Case Study: Securing Board Buy-In for a National Engineering Firm
The firm’s senior team needed a board-ready SEO strategy to justify future investment. The website suffered from duplicate content, fragmented site architecture, and poor keyword alignment across sectors. They needed clarity on where to focus resources, which pages to prioritise, and what return to expect.
FAQs
Q: What’s included in a Kaizen SEO case study?
A: Each case study outlines the client’s goals, the challenges they faced, and the strategy we implemented - from technical SEO and content optimisation to AI visibility and link building. We also include measurable outcomes like ranking improvements, organic traffic growth, and lead generation results.
Q: Are the case studies based on real clients?
A: Yes. Every case study is drawn from genuine client projects. We only publish them with full consent and anonymise sensitive details if confidentiality is required.
Q: Can I see a case study for a company similar to mine?
A: In most cases, yes. We can share relevant examples from your sector or agency size during your consultation to demonstrate what’s achievable in your specific market.
Q: How recent are your case studies?
A: We update them regularly to reflect current SEO and AI search trends. Most published examples are from projects completed within the last 12 months.
Q: Do case studies show exact ROI figures?
A: Where clients allow, yes. We highlight tangible results such as cost per lead reduction, traffic increases, improved AI surfacing, or conversion growth. In some cases, we use percentage improvements rather than financials for confidentiality.
Q: How do case studies differ from testimonials?
A: Testimonials share a client’s personal experience. Case studies go deeper - showing the process, strategy, and real data behind the results, giving you a transparent look at how we work and what to expect.
Q: Can my project become a featured case study?
A: Absolutely. If you’re open to sharing results publicly, we’ll handle the write-up and presentation. It’s a great way to highlight your brand’s success while showcasing your leadership in recruitment marketing.
