Marketing Recruitment SEO Case Study: +52% Local Clicks in 90 Days

From Invisible to Inbound on a £395/Month Retainer

This small, founder-led marketing recruitment agency had grown entirely on word-of-mouth. While their reputation was strong, their digital presence was non-existent. They were struggling to attract consistent inbound leads and were invisible in search, even for their own brand name.

They didn't have the time or resources for a large-scale campaign. They needed a light, low-cost solution focused on one thing: fixing the on-page fundamentals to start generating their first-ever leads.

The Challenge: A Site with No On-Page Strategy

The agency's website wasn't technically "broken," but it was failing. Its content and structure were not optimised for what clients or candidates were actually searching for.

Poor On-Page Optimisation: Key service pages were generic and didn't target any valuable keywords.
Weak Metadata: Page titles and descriptions were unwritten or auto-generated, leading to low click-through rates.
Zero Internal Linking: Their most important service pages were "orphaned," with no links from blogs or other pages to demonstrate relevancy.
Content Gaps: The site was missing crucial pages for high-intent, long-tail searches that competitors were winning.
No Inbound Leads: The business was 100% reliant on outbound efforts, which isn't scalable.

Our Solution: The "Advocate Retainer"

This client was the perfect candidate for our Advocate Retainer. They didn't need a complex technical audit; they needed an affordable, entry-level plan focused on high-impact on-page and content work.

At £395 per month, this plan is designed for founders with limited budgets who need to see real progress. The goal was simple: use the 4 hours per month to optimise their existing content and build new, high-intent pages to capture their first-ever organic traffic.

Implementation:

We deployed the exact tasks outlined in the Advocate Retainer, prioritising the fundamentals that deliver the fastest results.

Page Copy Analysis & Optimisation: We rewrote their main "Marketing Recruitment" service page, optimising the copy to target high-intent keywords and directly answer user questions.
Metadata Overhaul: We wrote compelling, keyword-focused meta titles and descriptions for all key service pages, which immediately helped improve click-through rates from search.
Strategic Internal Linking: We built relevant internal links from their existing blog posts back to their main service pages, passing authority and demonstrating topical relevance to Google.
AI-First Copy Restructuring: We restructured their content with clear, logical H2s and H3s, making it easier for AI models and Google to understand their expertise and surface them in SGE/PAA results.

The Results: From Invisible to First Page in 7 Months

By focusing only on the on-page fundamentals, the Advocate Retainer delivered immediate, measurable results.

Impressions Doubled (2x) for their core service-related keywords.
+52% Increase in Local Clicks from their optimised pages and Google Business Profile.
Achieved First-Page Ranking for "marketing recruitment London" - their first-ever competitive non-branded keyword.

What The Client Says

"As a founder, I'm pulled in a dozen directions. I knew our site wasn't working, but I didn't have the time or budget for a massive project. Kaizen's Advocate Retainer was exactly what I needed. It was a no-fluff, low-cost fix that optimised our key pages and, for the first time ever, got us ranking for a term that actually brings in leads. Seeing that 52% jump in local clicks proved we were finally on the map."

– Founder, Boutique Marketing Recruiter

The Outcome: The Foundation for Growth

By focusing on foundational on-page SEO, the Advocate Retainer gave the agency a clean, search-friendly setup without a costly redesign. With their core pages now optimised, visibility and enquiries began to grow immediately.

This provided the initial ROI and confidence needed to lay the groundwork for their future expansion, proving the value of SEO and allowing them to scale up to our "Elevate Retainer" to build on this new, solid foundation.