Boutique Marketing Recruitment Agency

Client Overview:

A small, founder-led marketing recruitment agency specialising in creative and digital roles. The business had grown steadily through word of mouth but was struggling to attract consistent inbound leads. The site ranked for very few branded terms and was missing essential SEO foundations.

Challenge:

The agency’s website suffered from crawl issues, missing schema, and unclear metadata. Key pages weren’t indexed properly, and Google Business Profile visibility was inconsistent. With limited time and resources, the founder needed a light, low-cost retainer focused on fixing fundamentals to start generating results.

Strategy and Approach:

Through the Advocate Retainer, Kaizen prioritised essential SEO health improvements. We resolved crawl and indexing barriers, implemented schema, and optimised on-page elements to help search engines understand and surface key service pages.

Implementation Highlights:

• Fixed crawl errors and improved site indexing
• Validated schema across core pages for better search clarity
• Optimised metadata and headings for targeted recruitment terms
• Updated internal linking to strengthen page relationships
• Refreshed Google Business Profile and citation consistency

Results:

Within three months, the site’s index coverage reached 100%, impressions for service-related keywords doubled, and local GBP clicks increased by 52%. The agency also began ranking for “marketing recruitment London,” its first competitive non-branded keyword.

Outcome Summary:

By focusing on foundational SEO work, the Advocate Retainer gave the agency a clean, search-friendly setup. With no redesign or major spend, visibility and enquiries began to grow — laying the groundwork for future expansion into an Elevate Retainer.