Client Overview:
A mid-sized finance recruitment agency operating across London and Manchester, specialising in transactional and qualified finance roles. The business had a strong consultant network but limited digital visibility and was heavily reliant on job boards for candidate flow.
Challenge:
Despite a well-established brand offline, the agency’s website struggled to rank for competitive finance hiring terms. Key service pages were buried in search results, schema was missing, and site structure made it difficult for Google to understand core offerings. Paid media spend was rising while organic applications remained static.
Strategy and Approach:
Kaizen delivered a targeted SEO and AEO roadmap focused on improving site health, strengthening topical authority, and increasing visibility in AI search results. We rebuilt the site architecture around core service and role pages, implemented structured data to signal relevance, and optimised existing content for high-intent keywords aligned to finance recruitment.
Implementation Highlights:
• Full technical audit and crawl optimisation to improve indexation
• Role and service page restructuring to align with search intent
• Schema deployment (Organization, Service, and FAQPage) for enhanced search clarity
• Content refresh with finance-specific expertise markers
• Early AI surfacing tracking to measure visibility in ChatGPT and Google SGE
Results:
Within six months, organic traffic grew by 74%, featured snippet appearances doubled, and inbound client enquiries rose by 38%. The agency now ranks in the top three positions for multiple competitive finance and accounting keywords.
Outcome Summary:
The agency reduced its dependency on job boards, established consistent visibility across both Google and AI-led search, and strengthened its position as a leading recruiter in the UK finance market.
