Tech Recruitment SEO Case Study: £30,000 Fee Income in 180 Days from a 90-Day Sprint

From Zero Authority to AI-Ready in 90 Days

Launching a new tech recruitment agency is a brutal fight. You're competing against established giants with massive online authority and deep pockets. This client, a new start-up focused on software and data engineering, had limited brand recognition and a small team.

They needed to get traction - fast. They couldn't afford a 12-month brand-building exercise or a six-figure ad budget. They needed a scalable foundation that could attract both candidates and clients immediately.

The Challenge: The Start-Up's "Sandbox" Problem

The agency's new website was invisible. It had minimal search visibility, no clear SEO structure, and critical technical errors that prevented its key pages from even being indexed by Google.

Zero Authority: As a new domain, the site was stuck in Google's "sandbox," unable to compete.
Critical Indexing Errors: Key service and role pages couldn't be found by Google.
No Search Signals: The content lacked keyword focus and, crucially, had zero schema markup to signal its purpose to Google or AI models.
The Urgent Need for ROI: The founder needed to prove the business model and generate revenue without relying on expensive job boards.

Our Solution: The 90-Day AI-Ready SEO Sprint

This wasn't a long-term "wait and see" campaign. It was a focused, 90-day tactical strike designed to stabilise the site, build foundational authority, and accelerate discovery in both traditional SERPs and AI-powered search.

The plan was to fix the technical foundation, capture high-intent/low-competition long-tail searches, and deploy a full schema stack to get noticed by Google immediately.

Implementation: Building the Foundation in 90 Days

We executed a precise, multi-layered plan focused on rapid deployment and measurable wins.

Technical Triage & Indexation Fix

First, we stopped the bleeding. Using Screaming Frog, we identified and fixed all crawl and indexing errors that were blocking Google. This simple step is what many agencies miss, but it's the prerequisite for any success.

Strategic Schema & AEO Deployment

This was the accelerator. We deployed a full stack of structured data to force Google to understand the site's content:

JobPosting Schema: This was non-negotiable. It got their live roles directly into Google's job search ecosystem, driving immediate candidate flow.
Service Schema: Clearly defined their recruitment services (e.g., "data engineer recruitment") for Google's entity understanding.
FAQPage Schema: Implemented to capture PAA (People Also Ask) boxes and build authority.

Authority Flow Architecture

We designed and implemented a smart internal linking structure. This funnelled authority from crawlable pages to their high-priority "money" pages - the core service and role landing pages.

Long-Tail Content Strike

We didn't try to compete for "tech jobs" on day one. Instead, we optimised content for high-intent, long-tail developer and data engineer searches (e.g., "senior python developer jobs remote UK") where competition was lower but conversion intent was high.

Proactive AEO Monitoring

From day one, we implemented an AI Visibility Tracker to monitor the site's "surfacing" in Google SGE (AI Overviews) and other answer engines, ensuring the strategy was future-proof.

The Results: From £9,995 to £30,000 ROI

The 90-day sprint delivered a clear, positive return on investment and built the scalable foundation the client needed.

£30,000 in Attributed Fee Income in the first 180 days
Direct 3x ROI from a £9,995 campaign investment
+97% Growth in total ranked keywords
+45% Increase in organic candidate applications
+90% Improvement in site index coverage
+51% Increase in average user engagement time

Critically, the site generated its first-ever inbound client enquiries from organic search and began surfacing in Google's AI Overviews for specialist developer queries.

What The Client Says

"As a new founder, I couldn't afford a 12-month SEO campaign with vague promises. I needed results, and I needed them fast. Kaizen's 90-day sprint was the perfect solution. The technical fixes and JobPosting schema got our roles live on Google almost immediately, which started the candidate flow. Seeing that first inbound client enquiry come directly from our website was the real game-changer. Generating £30,000 in fees from this work in the first 6 months proved the model and gave us the foundation to scale."

- Founder, Specialist Tech Recruiter

The Outcome: A Scalable, AI-Ready Acquisition Engine

In just 90 days, we achieved sustainable early momentum. We built a technically sound, AI-ready foundation that continues to attract both candidates and hiring clients. The agency is now positioned to scale its organic growth without relying on paid advertising or job board exposure.