Technology Recruitment Start-Up

Outcome Summary:

Achieved sustainable early momentum, building a technically sound, AI-ready foundation that continues to attract both candidates and hiring clients - without relying on paid advertising or job board exposure.

Key Points;

1. Campaign Length: 90 Days
2. Campaign wins: new clients generated, ranked terms grew by 97%
3. Fee income attributed to this campaign in first 180 days: £30,000
4. Campaign price: £9,995

Client Overview:

A newly launched tech recruitment agency focused on software and data engineering roles across the UK. With limited brand recognition and a small internal team, the agency needed to gain traction quickly and compete against established players with stronger online authority.

Challenge:

The website had minimal visibility in search and no clear SEO structure. Technical errors prevented key pages from being indexed, and content lacked keyword focus or schema signals. The founder wanted a fast, structured approach to build authority, attract candidates, and start appearing in AI-generated search results.

Strategy and Approach:

Kaizen designed a focused 90-Day AI-Ready SEO Sprint to stabilise the site and accelerate discovery. The plan addressed crawlability, schema optimisation, and targeted long-tail role searches where competition was lower but conversion intent was high. The goal was to create measurable early wins and a foundation for future scalability.

Implementation Highlights:

• Fixed crawl and indexing errors blocking visibility
• Applied Service, FAQPage, and JobPosting schema across key role pages
• Built an internal linking structure to strengthen authority flow
• Deployed content optimisation for long-tail developer and data engineer searches
• Introduced AI Visibility Tracker to monitor SGE and ChatGPT surfacing

Results:

Within three months, index coverage improved by 90%, candidate applications rose by 45%, and the site began surfacing in AI Overviews for specialist developer queries. Average engagement time increased by 51%, and the agency saw its first inbound client enquiries from organic traffic.