National Construction Recruitment Firm
Client Overview:
A well-established construction recruitment company operating nationwide, specialising in white-collar and project management roles. The firm had strong consultant relationships and a loyal client base but struggled to replicate that dominance online.
Challenge:
Despite a large website, visibility for core construction terms was weak. The site lacked topical authority, suffered from thin or duplicated content, and had minimal backlink strength. Organic leads were declining while competitors with smaller teams were outranking them across multiple markets.
Strategy and Approach:
Kaizen deployed our flagship Dominate Retainer framework designed to enhance trust signals, fix structural weaknesses, and elevate high-value service pages. We carried out a keyword gap analysis, built new topic clusters, and launched a safe link-building campaign to boost domain authority and referral traffic.
Implementation Highlights:
• Comprehensive content audit and pruning to remove low-value pages
• Creation of new location-based landing pages for priority regions
• Integration of FAQPage and HowTo schema for improved answer engine inclusion
• Ethical link-building campaign using niche edits and citations
• Deployment of the AI Visibility Tracker to measure SGE and People Also Ask performance
Results:
Within eight months, organic leads increased by 60%, and average engagement time rose by 42%. The firm secured multiple People Also Ask inclusions and appeared in AI Overviews for construction project management queries. Domain authority improved by 12 points, driving consistent ranking growth.
Outcome Summary:
The business successfully transitioned from a reliance on outbound and job board channels to steady, qualified inbound leads. Its strengthened authority and content structure now position it as one of the most visible and trusted construction recruiters in the UK.
FAQs
Q: What’s included in a Kaizen SEO case study?
A: Each case study outlines the client’s goals, the challenges they faced, and the strategy we implemented - from technical SEO and content optimisation to AI visibility and link building. We also include measurable outcomes like ranking improvements, organic traffic growth, and lead generation results.
Q: Are the case studies based on real clients?
A: Yes. Every case study is drawn from genuine client projects. We only publish them with full consent and anonymise sensitive details if confidentiality is required.
Q: Can I see a case study for a company similar to mine?
A: In most cases, yes. We can share relevant examples from your sector or agency size during your consultation to demonstrate what’s achievable in your specific market.
Q: How recent are your case studies?
A: We update them regularly to reflect current SEO and AI search trends. Most published examples are from projects completed within the last 12 months.
Q: Do case studies show exact ROI figures?
A: Where clients allow, yes. We highlight tangible results such as cost per lead reduction, traffic increases, improved AI surfacing, or conversion growth. In some cases, we use percentage improvements rather than financials for confidentiality.
Q: How do case studies differ from testimonials?
A: Testimonials share a client’s personal experience. Case studies go deeper - showing the process, strategy, and real data behind the results, giving you a transparent look at how we work and what to expect.
Q: Can my project become a featured case study?
A: Absolutely. If you’re open to sharing results publicly, we’ll handle the write-up and presentation. It’s a great way to highlight your brand’s success while showcasing your leadership in recruitment marketing.
