Kaizen SEO is led by Dan Jones, a former recruiter with over a decade of desk experience. The agency exists because generalist SEO firms mistreat recruitment as a generic vertical and burn client budget.
We work with ambitious recruitment agencies and upper-end SMEs across the UK, US, and EU. Verified outcomes include Morgan Spencer attributing £45,000 in agency fees to a single page within six months of engagement.
We're different!
Generalist SEO agencies treat recruitment like any other vertical. We do not.
Every Kaizen SEO team member has come from recruitment or trained in it. We understand the 360-recruitment cycle, candidate-intent versus client-intent search, weekly KPI pressure, and that one client win covers six months of marketing spend.
Dan Jones, our Founder and Chief SEO Strategist, spent over a decade as a recruiter before moving into search. He still talks like a recruiter because he is one. The methodology reflects that; every action we take maps to client acquisition or candidate placement. If a tactic does not contribute, we cut it.
Who We Work With
We are a specialist consultancy, not a volume shop. Our work suits recruitment agencies and upper-end SMEs that have:
- Multiple sector verticals, international locations, or legacy technical debt
- Real budgets and the understanding that cheap SEO returns nothing
- Growth ambitions that go beyond renting traffic from Indeed, LinkedIn, and Reed
If you want a set-and-forget package or a £200-per-month link-building deal, Kaizen SEO is not the right fit.
If you want to dominate your sector, build defensible AI search visibility, and turn your website into your best recruiter, you are in the right place.
How We Work
Every engagement combines technical SEO, content authority, off-page authority, and AI visibility. That mix scales with retainer tier and commercial priorities.
The methodology uses a recruitment-specific tech stack: Semrush Guru, Screaming Frog with PageSpeed Insights API, Google Search Console, GA4, and the Vanguard Protocol for predictive AI visibility on Elite tier engagements. Every monthly report ties activity back to commercial outcomes: ranking changes, AI citation share, and inbound lead pipeline.
To see how the methodology applies to your agency, book a 15-minute triage call.
