About Me
Dan Jones: Recruitment SEO Lead & AEO Specialist
I am the Founder and SEO Lead at Kaizen SEO Limited. My mission is to help recruitment agencies win more business through search. This means dominating not just traditional Google SERPs, but the new wave of AI powered platforms like ChatGPT, Gemini, Google SGE, and Perplexity.
From the Recruitment Desk to the Search Engine
Most SEO consultants do not understand the recruitment industry. They treat candidates and clients as identical traffic sources.
I am different because I have been in your seat.
With over a decade in SEO and several years working as a recruiter before that, I understand the commercial reality of a recruitment agency. I know the pressure of KPIs, the nuance of a candidate short-list, and the difficulty of winning exclusive retained work.
This unique mix of commercial desk experience and technical SEO expertise allows me to design strategies that actually generate revenue. I don't just chase traffic; I build pipelines.
The Problem With Traditional Agency SEO
The recruitment agencies I partner with usually come to me facing specific, revenue-impacting challenges:
- No Roadmap: A lack of strategic direction leads to "random acts of marketing."
- Vanity Metrics: High impression counts but low qualified lead volume.
- AI Invisibility: Your brand is absent from AI generated answers where modern searchers are looking.
- Technical Debt: Legacy websites that hinder crawlability and user experience.
I fix these issues by combining a data led strategy with strong E-E-A-T principles. I make your site easier to find, easier to trust, and easier for AI to cite as an authority.
My Approach: Future-Proofing for the Age of AI
We are in a transition period from Search Engines to Answer Engines (AEO).
If your agency isn't optimized for Large Language Models (LLMs), you are becoming invisible. My methodology focuses on structuring your data and content so it feeds these engines directly.
I utilize an industry standard tech stack - including Semrush Guru, Screaming Frog, GA4, and GSC - to diagnose issues with precision. I don't guess. I execute based on verifiable data.
Whether I am advising your in house marketing team or managing your full strategy, the goal is clarity and performance. I want to make your recruitment agency the most authoritative entity in your niche.
Let's Talk Strategy
I work best with ambitious agency leaders who are tired of generic marketing advice. If you are ready to treat your organic search strategy as a primary revenue driver, let's connect.
Or better yet - lets talk, book a consultation below.
My Knowledge Hub
How Content Marketing Fuels Recruitment SEO For Agencies
How ChatGPT and Perplexity Use Website Content for AI Answers
How AI Is Transforming SEO and Recruitment Marketing
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FAQs
Q: What makes Kaizen SEO different from other SEO agencies?
A: Unlike generalist SEO firms, Kaizen SEO specialises exclusively in the recruitment industry. Our strategies are built around the unique search behaviour, competitive dynamics, and conversion patterns of recruitment agencies - not generic marketing models.
Q: Who leads the Kaizen SEO team?
A: Our SEO Lead, Dan Jones, brings nearly two decades of hands-on experience in SEO and a background as a former recruiter. That dual expertise means every recommendation is shaped by real industry knowledge and an understanding of what drives placements and revenue.
Q: Do you work with agencies of all sizes?
A: Yes, but our expertise is best suited to upper-end SMEs and ambitious recruitment firms with established marketing infrastructure. These businesses benefit most from our strategic, data-driven approach and AI-optimised SEO systems.
Q: How does Kaizen collaborate with internal marketing teams?
A: We act as an extension of your team - providing strategic oversight, technical direction, and execution support where needed. Whether we’re leading a full-scale SEO programme or complementing your in-house marketers, collaboration is central to how we work.
Q: What kind of results can we expect?
A: We focus on measurable outcomes: stronger rankings for commercial keywords, higher-quality organic leads, and improved visibility in AI-driven search results. Many of our clients see measurable performance gains within the first three months.
Q: Do you only offer SEO services?
A: Yes, SEO is our core, but our delivery spans the full visibility spectrum - from technical optimisation and content planning to AI-readiness, link building, and authority growth. Everything we do is designed to build long-term, compounding visibility in both search and AI engines.
Q: How do I get started with Kaizen SEO?
A: Simply book a free consultation. We’ll review your site, discuss your goals, and recommend the most effective approach - whether that’s a one-off strategy or an ongoing SEO partnership.