About Me
I’m the founder and SEO Lead at Kaizen SEO Limited, where I help recruitment agencies win more business through search - not just on Google, but across AI-powered platforms like ChatGPT, Gemini, Google SGE, and Perplexity.
After more than a decade in SEO for recruitment agencies and several years working as a recruiter before that, I understand both sides of the equation - how agencies generate revenue and how search engines and AI systems decide who deserves visibility. That mix of commercial and technical experience allows me to design SEO and AEO strategies that create predictable inbound leads, build brand authority, and future-proof visibility across both search and AI ecosystems.
Most agencies I work with face the same challenges: no clear SEO roadmap, low traffic and lead volume, weak keyword targeting, or limited understanding of how to appear in AI-generated results. I fix that by combining data-led strategy with strong E-E-A-T principles - making your site easier to find, trust, and cite.
Everything I do at Kaizen SEO is grounded in clarity and performance. Whether I’m advising your in-house marketing team or managing the full strategy, my goal is simple: to make your recruitment agency visible, credible, and ready for the future of search.
My Knowledge Hub
SEO for Recruitment Agencies: The 2026 Revenue Playbook
The Truth About Budget Recruitment Marketing
What Can You Actually Get from Cheap SEO for Recruiters?
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FAQs
Q: What makes Kaizen SEO different from other SEO agencies?
A: Unlike generalist SEO firms, Kaizen SEO specialises exclusively in the recruitment industry. Our strategies are built around the unique search behaviour, competitive dynamics, and conversion patterns of recruitment agencies - not generic marketing models.
Q: Who leads the Kaizen SEO team?
A: Our SEO Lead, Dan Jones, brings nearly two decades of hands-on experience in SEO and a background as a former recruiter. That dual expertise means every recommendation is shaped by real industry knowledge and an understanding of what drives placements and revenue.
Q: Do you work with agencies of all sizes?
A: Yes, but our expertise is best suited to upper-end SMEs and ambitious recruitment firms with established marketing infrastructure. These businesses benefit most from our strategic, data-driven approach and AI-optimised SEO systems.
Q: How does Kaizen collaborate with internal marketing teams?
A: We act as an extension of your team - providing strategic oversight, technical direction, and execution support where needed. Whether we’re leading a full-scale SEO programme or complementing your in-house marketers, collaboration is central to how we work.
Q: What kind of results can we expect?
A: We focus on measurable outcomes: stronger rankings for commercial keywords, higher-quality organic leads, and improved visibility in AI-driven search results. Many of our clients see measurable performance gains within the first three months.
Q: Do you only offer SEO services?
A: Yes, SEO is our core, but our delivery spans the full visibility spectrum - from technical optimisation and content planning to AI-readiness, link building, and authority growth. Everything we do is designed to build long-term, compounding visibility in both search and AI engines.
Q: How do I get started with Kaizen SEO?
A: Simply book a free consultation. We’ll review your site, discuss your goals, and recommend the most effective approach - whether that’s a one-off strategy or an ongoing SEO partnership.