About Me
I’m Ash, Operations Director at Kaizen SEO Limited, where I make sure every strategy, report, and deliverable runs like clockwork. My role is to keep projects on time, clients in the loop, and the team fully aligned - turning complex SEO campaigns into smooth, repeatable processes that deliver consistent results.
With a background in digital operations and agency management, I bridge the gap between strategy and execution. I oversee scheduling, reporting, QA, and client onboarding to ensure every engagement moves efficiently from planning to performance.
Behind the scenes, I’m focused on building the systems that power Kaizen’s work - from workflow automation and resource allocation to maintaining quality standards across all accounts. My priority is simple: to give clients a seamless experience and give the team everything they need to deliver outstanding SEO and AEO outcomes, every time.
FAQs
Q: What makes Kaizen SEO different from other SEO agencies?
A: Unlike generalist SEO firms, Kaizen SEO specialises exclusively in the recruitment industry. Our strategies are built around the unique search behaviour, competitive dynamics, and conversion patterns of recruitment agencies - not generic marketing models.
Q: Who leads the Kaizen SEO team?
A: Our SEO Lead, Dan Jones, brings nearly two decades of hands-on experience in SEO and a background as a former recruiter. That dual expertise means every recommendation is shaped by real industry knowledge and an understanding of what drives placements and revenue.
Q: Do you work with agencies of all sizes?
A: Yes, but our expertise is best suited to upper-end SMEs and ambitious recruitment firms with established marketing infrastructure. These businesses benefit most from our strategic, data-driven approach and AI-optimised SEO systems.
Q: How does Kaizen collaborate with internal marketing teams?
A: We act as an extension of your team - providing strategic oversight, technical direction, and execution support where needed. Whether we’re leading a full-scale SEO programme or complementing your in-house marketers, collaboration is central to how we work.
Q: What kind of results can we expect?
A: We focus on measurable outcomes: stronger rankings for commercial keywords, higher-quality organic leads, and improved visibility in AI-driven search results. Many of our clients see measurable performance gains within the first three months.
Q: Do you only offer SEO services?
A: Yes, SEO is our core, but our delivery spans the full visibility spectrum - from technical optimisation and content planning to AI-readiness, link building, and authority growth. Everything we do is designed to build long-term, compounding visibility in both search and AI engines.
Q: How do I get started with Kaizen SEO?
A: Simply book a free consultation. We’ll review your site, discuss your goals, and recommend the most effective approach - whether that’s a one-off strategy or an ongoing SEO partnership.