The 90-Day SEO and AI Visibility Sprint turns your recruitment site into a technically sound, AI-visible lead generator in three focused phases. £9,995 fixed fee. No contract. Technical fixes, 25 priority pages optimised, nine AI-ready articles published, full schema installed, and GA4 AI-referral tracking configured. Google ranks you. AI engines cite you.
Key Takeaways
What the 90-Day Sprint delivers
Search has changed. Hiring managers and candidates do not only scroll page one. They ask ChatGPT, Perplexity, and Google AI Overviews for direct answers. If your site is not structured to be selected, cited, or featured, your agency is invisible to a growing share of the market.
The 90-Day Sprint closes that gap in 12 weeks.
- Phase one fixes the technical blockers stopping Google from reading your site, configures access for GPTBot and Google-Extended, validates your robots rules, and optimises 25 priority pages each with TLDR and Key Takeaways blocks structured for AI extraction.
- Phase two adds HowTo and FAQ blocks for People Also Ask and assistant responses, publishes six AI-ready articles to build topical authority, optimises your Google Business Profile, aligns citations, and adds safe authority foundations.
- Phase three installs the full schema stack, including FAQPage, HowTo, QAPage, Breadcrumb, JobPosting, and Speakable schema, configures GA4 schema-referral events to attribute AI-driven visits, publishes three additional AI-ready articles, and delivers a 6 to 12 month post-sprint strategy.
According to Kaizen SEO data from 2026, technical and indexing improvements typically appear within the first two to three weeks. AI Overview and People Also Ask appearances begin from weeks three to six. Content authority compounds through weeks six to twelve and beyond.
Why does the sprint configure AI crawler access specifically?
AI engines including ChatGPT and Perplexity use dedicated crawlers, GPTBot and PerplexityBot, to index content for their citation databases. Many recruitment sites have robots.txt rules that block these crawlers accidentally. If an AI engine cannot crawl your site, it cannot cite your agency regardless of content quality. Phase one audits and corrects these rules as one of its first actions, ensuring your content is accessible to every major AI search engine from week one.
What makes the nine articles AI-ready rather than standard blog posts?
The nine articles are structured for AI extraction rather than reading. Each uses HowTo blocks for step-based content, FAQ blocks for question-and-answer content, definitions sections for terminology AI engines extract for sector-specific queries, and Key Takeaways sections that give AI engines a citable summary. This structure is what makes a page eligible for People Also Ask, Featured Snippets, and AI Overview inclusion rather than being passed over as a standard blog post.
How does the GA4 AI-referral tracking work?
Phase three configures GA4 schema-referral events that attribute visits from AI-generated answers to their source. When a hiring manager clicks a link cited in a ChatGPT answer or a Google AI Overview, that visit is attributed in GA4 to the AI channel rather than being lumped into direct or referral traffic. The commercial impact of the sprint's AI visibility work is measurable, not invisible.
What it means for your business
A recruitment agency that completes the 90-Day Sprint exits with a site that Google can read correctly, AI engines can cite accurately, and candidates and hiring managers can find whether they are searching Google, asking ChatGPT, or reading a Perplexity answer. The nine articles and 25 optimised pages create a content base that continues earning citations and rankings after the sprint ends.
Agencies that want Kaizen SEO to continue the programme should see the Core Retainer at £1,495/mo, the Pro Retainer at £2,195/mo, or the Elite Retainer at £3,495/mo. Agencies continuing in-house use the post-sprint strategy as a standing brief.
Retainer Clients Feedback
Kris Holland, Founder, Kitto
Huge fan of Dan's work. He sits in the top tier of experts in his field.
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