The Core SEO Retainer makes your recruitment agency consistently findable by hiring managers and candidates searching Google, ChatGPT, Perplexity, and Google AI Overviews. £1,495/mo. Strategy, technical fixes, content, link building, and AI citation monitoring are managed directly by your consultant. Six-month minimum.
Key Takeaways
What happens every month
Every month starts with a two-channel data review: which pages are losing ground in Google, and whether your agency is being cited when hiring managers ask ChatGPT, Perplexity, or Google AI Overviews for recruitment recommendations in your sector. That review drives everything that follows.
Three underperforming pages get fixed. One content cluster gets built around a role type, sector, or location your agency should own in both search results and AI answers. The cluster includes definition pages and FAQ schema structured so AI engines can extract and cite your agency as an authoritative source. Two to three blog posts and two to three landing pages capture active search demand. A technical sweep fixes anything blocking Google. A link-building campaign earns third-party endorsements, building the authority signal that both Google and AI engines use to evaluate whether your agency is credible enough to cite. A plain-English report and a strategy call close each month.
According to Kaizen SEO data from 2026, a tech recruitment agency on the Core Retainer saw AI Overview visibility increase by 44% and inbound applications grow by 29% within four months.
Why does the programme cover technical fixes, content, link building, and AI visibility together?
Each element addresses a different reason a recruitment agency is not visible. Technical issues stop Google reading your site. Thin or unstructured content means Google and AI engines cannot identify what your agency is authoritative in. No external links means competitors outrank you and get cited ahead of you. Content without AI-optimised structure means agencies with strong Google rankings still get overlooked by AI engines. Fixing all four simultaneously is what produces visibility across both channels.
What is a content cluster and why does it matter for AI visibility?
A content cluster is a group of pages built around one topic your agency should own in search and in AI answers. Salary guides, role-type pages, location pages, and definitions pages all link back to a central pillar page. Definitions pages give AI engines extractable, factual answers about your sector that they can cite when generating responses. One cluster per month means your agency establishes authority in one niche every 30 days, compounding across both channels as each month adds a new one.
What the Core Retainer means for your business
An agency on the Core Retainer stops depending entirely on outreach, referrals, and job boards. Google and AI search become channels that deliver qualified hiring manager enquiries and candidate applications consistently, without a per-click cost. Your Kaizen Lead reviews both channels every month, adjusts priorities based on what the data shows, and is accountable for commercial results across search and AI. No account executives. No handoffs.
Agencies that need to build faster should see the Pro Retainer at £2,195/mo.
Agencies that want to own emerging hiring markets before competitors arrive and before AI engines establish citation preferences in those niches should see the Elite Retainer at £3,495/mo. After six months cancel with 30 days' notice. Everything produced belongs to your agency. No exit fees.
Retainer Clients Feedback
Catherine Henderson
"His no-nonsense attitude worked perfectly for me. If you value straight-talking advice, then look no further."
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