Advocate Retainer

Advocate Retainer SEO for Recruitment Agencies

£395 per month for affordable, entry-level SEO support. The Advocate Retainer gives you 4 hours each month for urgent fixes, on-page optimisations, and essential improvements that keep your site visible and performing.

Kaizen SEO's Advocate Retainer is designed for any recruitment agency that needs flexible, professional SEO without heavy commitment. Whether you’re testing the water, working with a limited budget, or just need light-touch support to keep things running smoothly, this plan delivers the essentials that make a difference fast. It focuses on crawl, indexing, schema, internal linking, and on-page optimisation - the foundations that help your service and sector pages show up where clients and candidates are searching. Affordable, predictable, and built to fit your goals, not your size.

Key Takeaways

Perfect if you want to see real progress without a big, long-term SEO contract
Solves frustrating issues like pages not showing in Google or jobs not appearing in search results
Gives you expert fixes when you don’t have time or budget for a full-scale SEO campaign
Clear, simple reports show exactly what’s been improved and why it matters
Ideal for agencies wanting steady visibility gains while keeping control of spend

Example ROI for clients who have used this plan

Client 1: Education Recruitment Start-Up
A new one-person agency was invisible to its target clients: Multi-Academy Trusts. After 3 months on the Advocate plan, we restructured and optimised their "Education Leadership" service page. They began ranking for "MAT executive search specialists" and secured a consultation with a trust, leading to a retained search project worth over £10,000.

Client 2: Healthcare Recruitment Agency
An established firm wasn't getting any client leads from its website. By optimising their primary "Healthcare Staffing Solutions" page with structured data and clear internal links, they saw a 25% increase in organic clicks to that page within two months. This generated two qualified inbound client leads directly from organic search.

Client 3: Renewable Energy Recruiter
A niche recruiter had deep market expertise that their website failed to communicate. We overhauled their "Offshore Wind Recruitment" sector page, optimising it for commercial keywords. Their page began appearing in the 'People Also Ask' box, and they received their first-ever inbound lead from a Project Director at a major energy firm.

Client 4: Legal Recruitment Boutique
A boutique firm struggled to compete against larger agencies for high-value client searches. We focused on their "Partner Placement" service page, optimising its content and Google Business Profile for the London market. Impressions for the page grew by 40% in sixty days, leading to a direct enquiry from a Managing Partner at a City law firm.

Client 5: Public Sector Recruitment Firm
A basic internal linking overhaul and metadata optimisation for their "Interim Leadership" service pages improved search relevance. Organic sessions to these key B2B pages rose 30% in two months, and they began ranking for valuable searches like “interim council director recruitment,” which led directly to a discovery call with a local authority.

Client 6: Public Sector Recruitment Firm
A tech recruiter struggled to establish authority for their key Fintech sector. Their expertise was fragmented across blog posts, failing to rank for high-value client searches. We consolidated their insights onto a central "Fintech Recruitment" sector page, optimising the content and implementing FAQ schema to answer common client questions directly in the SERP. Within the first quarter, the page began ranking for "fintech headhunters UK," generating a direct enquiry from a PE-backed challenger bank.

What clients say about Advocate Retainer:

“We didn’t have the time or budget for a big SEO contract, and cheap marketing never worked. Advocate actually fixed our site and started bringing in leads.” Founder, Tech Recruitment Agency

Why Agencies Struggle with SEO

What holds teams back from making progress?

Most agencies, big or small, are already stretched across delivery, marketing, and BD. SEO gets pushed aside until visibility drops or leads slow down. By then, they’re searching “how to fix recruitment site SEO” - but lack the time or expertise to do it properly.

What causes SEO efforts to stall?

DIY fixes and generic marketing packages rarely solve the core problems. Pages remain invisible because they’re not being crawled, indexed, or structured correctly. Without schema or strong internal links, even great content never gets seen by search engines - or by clients and candidates.

What the Advocate Retainer Delivers

How does fixing technical SEO help your business?

When Google can’t read or index your pages, your jobs and services stay invisible. We fix that. Once your site is properly structured, Google finds your content faster, meaning your jobs appear in search, your brand shows up more often, and you start getting enquiries from people who couldn’t find you before.

How does it help you show up in AI search results?

We make your site easy for Google and AI tools like ChatGPT to understand. That means your roles, insights, and services are more likely to be mentioned when someone searches or asks a question about your market. In plain terms: you get seen by more of the right people, more often.

Who Is This Package For?

The Advocate Retainer is for any recruitment agency that needs reliable SEO support at a realistic cost. It’s ideal for teams that want steady, professional progress - not quick fixes or overcomplicated strategies. Whether you’re testing SEO before scaling, managing a tight budget, or need expert help to keep visibility strong, this plan fits around your goals.

You’ll get value from this plan if:

You’re tired of your jobs or pages not showing up in Google.
You’ve tried to handle SEO yourself but never see lasting results.
You want affordable SEO that actually drives traffic and leads.
You’ve spent on marketing that overpromised and underdelivered.
You want to safely test Kaizen as an SEO partner

If this sounds familiar, Advocate gives you professional SEO foundations, early ROI proof, and a path into AI visibility - without overstretching.

Pricing, Onboarding, and Quick Wins

What do you get each month?

Every month, we focus on the essentials that move the needle - fixing crawl issues, validating schema, improving page speed, and optimising internal links. It’s a tight, purposeful scope built to strengthen your site’s visibility and performance without unnecessary extras.

What can you expect in the first thirty days?

You’ll start seeing real progress fast. Google begins finding and indexing your jobs and service pages properly, so your site starts showing up where it wasn’t before. The early wins prove that small, focused improvements can quickly create visible results.

Proof and Next Steps

Small agency case study:

A 5-person recruitment agency used the Advocate Retainer to tackle the basics - fixing crawl errors, adding schema, and improving site speed. Within eight weeks, their organic clicks jumped 36%, and their website began appearing in Google’s People Also Ask results for “affordable finance recruiters UK.”

Expert insight from Kaizen Digital:

“Many recruiters get stuck Googling ‘affordable SEO for recruitment agencies’ because they’re overwhelmed by where to start. Advocate gives them a clear, practical route forward - affordable, structured, and focused on proof.” - Dan, Founder, Kaizen SEO

How to Choose an Affordable SEO Retainer for Your Recruitment Agency

Choosing the right SEO partner isn’t about finding the cheapest option - it’s about getting genuine value that delivers results. Here’s how to identify a retainer that’s worth your investment:

Focus on outcomes, not hours - The right retainer should clearly state what results you’ll see, not just how much time you’re buying.
Look for transparency - You should know exactly what’s being done each month and why it matters to your site’s performance.
Check their recruitment experience - SEO for recruiters is niche. Choose a provider who understands job boards, ATS systems, and how candidates search.
Ask for proof of quick wins - A good retainer should deliver visible improvements in search visibility or indexing within the first month or two.
Ensure scalability - Pick a plan that can grow with you, starting light but allowing for deeper optimisation as results build.
Prioritise predictability - Consistent, fixed monthly pricing gives you progress without cash flow surprises.

FAQs

Q: What is included in the Advocate SEO Retainer for recruiters?
A: Crawl fixes, indexing optimisation, schema (FAQ + HowTo), internal linking, Google Business Profile work, and page optimisations/re-structring.

Q: How quickly will we see results on a small budget?
A: Crawl and indexing improvements show in weeks. Longer-term keyword and lead growth compounds as fixes take effect.

Q: Is AI visibility realistic without enterprise spend?
A: Yes. With structured data and schema, your agency can appear in AI summaries and People Also Ask - even on a lean budget.

Q: How is Advocate different from Elevate and Dominate?
A: Advocate is “SEO that works for small agencies.” Elevate is for sustainable mid-tier growth, Dominate is for enterprise-scale expansion.