Advocate Retainer SEO for Recruitment Agencies
£395 per month for affordable, entry-level SEO support. The Advocate Retainer gives you 4 hours each month for on-page optimisations, AI-first copy structuring, capturing longtail keywords and SEO "house-keeing" to help keep your site visible and performing.
Kaizen SEO's Advocate Retainer is designed for any recruitment agency that needs light-touch, professional SEO without heavy commitment. Whether you’re testing the water, working with a limited budget, or just need light-touch support to keep things running smoothly, this plan delivers the essentials that make a difference fast. It focuses on optimising meta descriptions, restructuring copy for better AI-search visibility, internal linking, and on-page optimisation - the foundations that help your service and sector pages show up where clients and candidates are searching. Affordable and built to cover the essentials that create the foundation for successful SEO.
Key Takeaways
- Perfect if you want to see real progress without a big investmentmake
- Gives you expert fixes when you don’t have time or budget for a full-scale SEO campaign
- Clear, simple reports show exactly what’s been improved and why it matters
- Ideal for agencies wanting steady visibility gains while keeping control of spend
Example ROI for clients who have used this plan
Client 1: Education Recruitment Start-Up
A new one-person agency was invisible to its target clients: Multi-Academy Trusts. After 3 months on the Advocate plan, we restructured and optimised their "Education Leadership" service page. They began ranking for "MAT executive search specialists" and secured a consultation with a trust, leading to a retained search project worth over £10,000.
Client 2: Healthcare Recruitment Agency
An established firm wasn't getting any client leads from its website. By optimising their primary "Healthcare Staffing Solutions" page with structured data and clear internal links, they saw a 25% increase in organic clicks to that page within two months. This generated two qualified inbound client leads directly from organic search.
Client 3: Renewable Energy Recruiter
A niche recruiter had deep market expertise that their website failed to communicate. We overhauled their "Offshore Wind Recruitment" sector page, optimising it for commercial keywords. Their page began appearing in the 'People Also Ask' box, and they received their first-ever inbound lead from a Project Director at a major energy firm.
Client 4: Legal Recruitment Boutique
A boutique firm struggled to compete against larger agencies for high-value client searches. We focused on their "Partner Placement" service page, optimising its content and Google Business Profile for the London market. Impressions for the page grew by 40% in sixty days, leading to a direct enquiry from a Managing Partner at a City law firm.
Client 5: Public Sector Recruitment Firm
A basic internal linking overhaul and metadata optimisation for their "Interim Leadership" service pages improved search relevance. Organic sessions to these key B2B pages rose 30% in two months, and they began ranking for valuable searches like “interim council director recruitment,” which led directly to a discovery call with a local authority.
Client 6: Public Sector Recruitment Firm
A tech recruiter struggled to establish authority for their key Fintech sector. Their expertise was fragmented across blog posts, failing to rank for high-value client searches. We consolidated their insights onto a central "Fintech Recruitment" sector page, optimising the content and implementing FAQ schema to answer common client questions directly in the SERP. Within the first quarter, the page began ranking for "fintech headhunters UK," generating a direct enquiry from a PE-backed challenger bank.
What clients say about Advocate Retainer:
“We didn’t have the time or budget for a big SEO contract, and cheap marketing never worked. Advocate actually fixed our site and started bringing in leads.” Founder, Tech Recruitment Agency
Why Agencies Struggle with SEO
What holds teams back from making progress?
Most agencies, big or small, are already stretched across delivery, marketing, and BD. SEO gets pushed aside until visibility drops or leads slow down. By then, they’re searching “how to fix recruitment site SEO” - but lack the time or expertise to do it properly.
What causes SEO efforts to stall?
DIY fixes and generic marketing packages rarely solve the core problems. Pages remain invisible because they’re not being crawled, indexed, or structured correctly. Without strong internal links, even great content never gets seen by search engines - or by clients and candidates.
What the Advocate Retainer Delivers
- 4 hours junior-led delivery
- Page copy analysis and optimisation
- Meta data analysis and optimisation
- Internal linking to connect similar pages and demostrate relevancy
- Creation of new pages to capture higher-intent searches
- Restructuring pages and blogs for better AI surfacing
How does it help you show up in AI search results?
We make your site easy for Google and AI tools like ChatGPT to understand. That means your roles, insights, and services are more likely to be mentioned when someone searches or asks a question about your market. In plain terms: you get seen by more of the right people, more often.
Who Is This Package For?
The Advocate Retainer is for any recruitment agency that needs reliable SEO support at a realistic cost. It’s ideal for teams that want steady, professional progress - not quick fixes or overcomplicated strategies. Whether you’re testing SEO before scaling, managing a tight budget, or need expert help to keep visibility strong, this plan fits around your goals.
You’ll get value from this plan if:
- You’re tired of your jobs or pages not showing up in Google.
- You’ve tried to handle SEO yourself but never see lasting results.
- You want affordable SEO that actually drives traffic and leads.
- You’ve spent on marketing that overpromised and underdelivered.
- You want to safely test Kaizen as an SEO partner
If this sounds familiar, Advocate gives you professional SEO foundations, early ROI proof, and a path into AI visibility - without overstretching.
Pricing, Onboarding, and Quick Wins
What do you get each month?
The Advocate Retainer delivers four hours of junior-led, foundational SEO work each month. This time is focused on critical on-page and content improvements, including page copy analysis, metadata optimisation, and strategic internal linking to demonstrate relevancy. We also create new pages to capture high-intent searches and restructure existing content to ensure your site is perfectly positioned for better visibility in both traditional SERPs and new AI-powered search results. It’s a tight, purposeful scope built to strengthen your site’s visibility and performance without unnecessary extras.
What can you expect in the first thirty days?
You’ll start seeing real progress fast. Google begins finding and indexing your jobs and service pages properly, so your site starts showing up where it wasn’t before. The early wins prove that small, focused improvements can quickly create visible results.
Proof and Next Steps
Small agency case study:
A 5-person recruitment agency used the Advocate Retainer to tackle the basics - fixing crawl errors, adding schema, and improving site speed. Within eight weeks, their organic clicks jumped 36%, and their website began appearing in Google’s People Also Ask results for “affordable finance recruiters UK.”
What clients say about Advocate Retainer:
“We didn’t have the time or budget for a big SEO contract, and cheap marketing never worked. Advocate actually fixed our site and started bringing in leads.” Founder, Tech Recruitment Agency
Expert insight from Kaizen Digital:
“Many recruiters get stuck Googling ‘affordable SEO for recruitment agencies’ because they’re overwhelmed by where to start. Advocate gives them a clear, practical route forward - affordable, structured, and focused on proof.” - Dan, Founder, Kaizen SEO
How to Choose an Affordable SEO Retainer for Your Recruitment Agency
Choosing the right SEO partner isn’t about finding the cheapest option - it’s about getting genuine value that delivers results. Here’s how to identify a retainer that’s worth your investment:
- Look for transparency - You should know exactly what’s being done each month and why it matters to your site’s performance.
- Check their recruitment experience - SEO for recruiters is niche. Choose a provider who understands job boards, ATS systems, and how candidates search.
- Ask for proof of quick wins - A good retainer should deliver visible improvements in search visibility or indexing within the first month or two.
- Ensure scalability - Pick a plan that can grow with you, starting light but allowing for deeper optimisation as results build.
- Prioritise predictability - Consistent, fixed monthly pricing gives you progress without cash flow surprises.
FAQs
Q: What does an affordable SEO retainer for recruiters actually include?
A: Our Advocate plan focuses on high-impact on-page fundamentals. You get 4 hours of junior-led delivery for page copy analysis, metadata optimisation, strategic internal linking, and creating new pages to capture long-tail, high-intent searches. It's the essential "house-keeping" that gets your content visible.
Q: Can a £395 monthly SEO plan actually generate client leads?
A: Yes, by focusing with precision. A small budget can't fix an entire site, but it can perfect your most valuable service page. As our case studies show, optimising one key page can lead to a £10,000 retained search. We target your high-value pages first to generate measurable ROI quickly.
Q: Why isn't my recruitment website generating any leads?
A: Your key service pages likely aren't optimised for what clients are actually searching for. Generic marketing and DIY fixes fail to align your page copy, metadata, and internal links. Without these foundational signals, Google can't understand your expertise, so high-value clients and candidates can't find you.
Q: How do you optimise a recruitment site for AI search (SGE)?
A: We make your expertise clear and easy for AI models to understand. This means restructuring your page copy and blog content to directly answer the specific questions your clients are asking. This makes your content the most logical source for an answer, helping you get surfaced in AI Overviews and People Also Ask.
Q: Who is an entry-level SEO retainer best for?
A: The Advocate Retainer is for agencies needing professional, light-touch support without a heavy commitment. It’s perfect for founder-led teams, agencies with tight budgets, or anyone wanting to "test the water" with SEO. If you're tired of failed DIY efforts and want measurable progress, this is the starting point.
Q: What's included in the 4 hours of the Advocate Retainer?
A: Those 4 hours are pure on-page execution. A junior specialist will deliver page copy analysis, metadata optimisation, new page creation for high-intent searches, and strategic internal linking. It also includes restructuring existing content to improve your visibility in both traditional SERPs and AI-powered search.
Still guessing where to start with SEO? Book a 15-minute discovery call, and let's work that out for you.
