A recruitment site is not static. Every time a new page is published, a CMS update is deployed, or a change is made to the site structure, a new technical problem can be introduced. Old job listing URLs expire and start returning errors. New pages are inadvertently given settings that prevent Google from indexing them. Platform updates alter how pages render for Google and AI engine crawlers without anyone noticing.
On a site publishing frequently, these problems accumulate faster than a quarterly review cycle catches them. By the time a quarterly check identifies a problem from month one, it has been suppressing the pages affected for up to three months. The monthly cadence closes that window to 30 days.
Every month the same seven-area review is run: how well Google can find and access every page, whether the right pages are indexed, whether pages load fast enough, whether the structured signals are in place for People Also Ask, Featured Snippets, and Google AI Overviews, whether page authority is being split across duplicates, whether internal links send authority to the right pages, and whether ChatGPT, Perplexity, and Google AI Overviews can read your site.
Who is the monthly cadence for?
The monthly cadence is right for agencies publishing content at high volume, agencies running active site development or regular platform changes, and agencies that have completed a technical audit and want to make sure the improvements hold as the site grows. It is the right choice for any agency where a three-month gap between technical checks would be long enough for new problems to compound into commercial impact.
What happens when a problem is found?
Every problem found is logged with a severity rating and a plain-English explanation of what it is, why it matters, and what needs to happen to fix it. Where fixes can be made directly in your CMS or site settings, Kaizen SEO implements them within the monthly cycle. Where fixes require server-level access or template development, a brief is provided for your developer. Everything reviewed, found, and actioned is documented in your monthly report.