FREE PLAYBOOK / 12 PAGES / RECRUITMENT-SPECIFIC
The 120-Minute Weekly SEO Workflow For Recruitment Agencies
The exact operating system we run on retainer clients. Google rankings protected. Sector hubs defended. Salary guides refreshed. AI citations in ChatGPT, Perplexity, and Google AI Overviews earned. Two hours a week.
Built for the marketing lead already running the newsletter, paid LinkedIn, careers-page updates, and whatever the MD asked for by Friday. This isn't generalist SEO advice. It's a weekly rhythm that ships.
Trusted by marketing leads at Sewell Wallis, Pod Talent, Morgan Spencer, 3Search, LSP Renewables, Charles Hunter Associates, Harnham, Signify, Empresaria, Cobalt and SO many more...
Twelve pages. Zero fluff. Built specifically for UK recruitment agencies.
Every section is written for the reality of running SEO alongside job-feed sync issues, consultant content briefs that never arrive, and BD launches that eat the marketing lead's Tuesday afternoon. Nothing lifted from a SaaS blog.
The four outcomes
Every 120-minute session ends with progress against four things: protect, fix, improve, feed. If a task doesn't move one of them, it doesn't get the time.
The seven time blocks
From the 15-minute organic pulse check to the 5-minute next-week priority lock. Every block ends with a written output.
The four-week rotation
Money page week, authority asset week, technical cleanup week, search insight week. Prevents the workflow drifting into repetition.
The role split
Who owns what across the marketing lead, content lead, developer, BD director, consultants, and MD. Works for agencies from five to 80 fee-earners.
Five AI workflows
GSC opportunity scanner, salary guide refresh assistant, internal linking map, schema stack generator, weekly digest summariser. Cuts 30 to 45 minutes off the session.
The decision matrix
When 120 minutes a week isn't enough. What to do next, mapped to your actual situation.
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Written by a former recruiter who does SEO for a living
Dan Jones spent seven years working the desk in specialist recruitment before moving full-time into SEO. Ten years in, Kaizen SEO is the only UK recruitment-specialist SEO agency founded by a former recruiter. That combination is why the playbook reads the way it does: recruitment problems named specifically, SEO tactics scoped to fit the reality of running a fee-earning business.
Kaizen SEO works only with recruitment agencies. Clients include Sewell Wallis, Pod Talent, Morgan Spencer, 3Search, LSP Renewables, Charles Hunter Associates, Signify, and Empresaria.
"Huge fan of Dan's work. Provides incredibly detailed information and explains in a clear, concise, actionable manner. SEO and AI Visibility is a dark art that I believe should be handled by experts, of which Dan is at the sharp end."
Kris Holland, Founder, Kitto
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Common questions.
How much time does recruitment SEO actually take each week?
Two hours, once a week, delivers most of the value. Not two hours a day. Not a full-time hire. The catch is what happens inside those 120 minutes. The playbook breaks the session into seven blocks, each with a written output. Unstructured five-hour weeks produce less than structured two-hour weeks. The failure mode is unstructured time, not insufficient time.
Is this playbook different from generic SEO advice?
Yes. Recruitment sites are structurally different. Transient job pages decay within weeks. Sector hubs, salary guides, and consultant author pages carry all the commercial ranking value. Traffic splits between candidates and clients minute by minute. Generic SEO checklists treat all of that as one problem. The playbook treats it as three, with a different tactic for each.
What is Search and AI Visibility?
Search and AI Visibility is the combined discipline of ranking on Google and being cited in AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini). In 2026, hiring managers ask AI tools who the best specialist recruiters are in their sector, and shortlist from what the AI names. Agencies that ignore AI citations lose share of voice regardless of their Google rankings. The playbook covers both.
Do I need to be an SEO expert to use the playbook?
No. The workflow is designed for a marketing lead who isn't primarily an SEO. The technical block flags what to check without expecting you to fix it yourself (the output is often a developer brief, not a code change). The AI Visibility block runs on ChatGPT and Perplexity, tools you already have. The content block asks questions a recruiter can answer, not questions an SEO consultant can answer.
What tools do I need for the 120-minute workflow?
Google Search Console (free), Google Analytics 4 (free), and a browser tab open on ChatGPT and Perplexity for the AI visibility check (both have free tiers). Semrush or Ahrefs support the query research block if you have them. Screaming Frog helps for the technical block but isn't required weekly. Everything else is optional.
What if I need help actually implementing this?
The playbook includes a decision matrix at the back. If you have an in-house marketer who needs the next 12 weeks mapped, that's an SEO Growth Strategy job at £1,795 one-off. No marketing resource at all points to an SEO & AI Visibility Retainer from £1,495 a month. Deadline in 90 days points to the 90-Day Sprint at £9,995. Or book a 15-minute triage call and we'll tell you which fits.
The playbook is free. Keeping your sector hubs on page one isn't.
One sector hub slipping from position three to position seven typically costs a UK recruitment agency six figures in retained search revenue across a 12-month window. Download the playbook. Run the workflow next Monday. If you get stuck, we're here.
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