Sewell Wallis is the finance recruiter AI assistants cite most in Yorkshire. Kaizen SEO work took the firm to a 51% share of voice across ChatGPT, Gemini and Perplexity, the highest on the Kaizen roster, and more than tripled its Google top 10 rankings from 5 to 17 across Yorkshire finance and HR recruitment.
Key Takeaways
- Top 10 keywords rose from 5 to 17, more than triple, with top 20 and top 30 counts climbing in step.
- Across 149 prompts on ChatGPT, Gemini and Perplexity, Sewell Wallis holds a 51% share of voice, the highest on the Kaizen roster.
- Gemini cites the firm on 64% of prompts and Perplexity on 58%, with zero negative mentions anywhere.
- AI assistant sessions to the site doubled month on month.
- The result came from a regional authority build tied to named consultant expertise, not generic content.
The Challenge
Sewell Wallis recruits finance, HR and business support talent across Yorkshire, a regional market where local relevance and named expertise decide who a hiring manager trusts. A year ago the site held just 5 keywords in Google's top 10, a thin footprint for an established regional specialist competing with national brands for the same Yorkshire finance and HR terms.
Where does Sewell Wallis recruit?
Sewell Wallis covers finance, HR and business support roles across Yorkshire, including Leeds, Sheffield and Hull. The SEO programme was built around that regional footprint, targeting the city and county terms hiring managers actually search, the approach behind multi-location recruitment SEO.
The Approach
Kaizen drove this with a regional authority build, finance recruitment Leeds, accountancy recruitment Yorkshire, HR recruitment agency Sheffield, each backed by a monthly content cluster. Named consultant commentary tied real expertise to the brand entity, so the content carried genuine authority rather than generic copy, which is what search engines and AI assistants reward.
How did Kaizen build Sewell Wallis's authority?
By building regional content clusters around the specific city and county terms candidates and employers search, each reinforced with named consultant commentary. Tying real expertise to the brand entity is what earns trust signals, part of a focused SEO for finance recruitment agencies programme.
The Results in Google
The Google footprint more than tripled at the top of the curve, with top 10 keywords rising from 5 to 17 and top 20 and top 30 counts climbing alongside. The growth across the whole visibility band, not just the top positions, shows durable regional authority rather than a spike on a few brand terms.
How much did Sewell Wallis's rankings grow?
Top 10 keywords more than tripled, from 5 to 17, with top 20 and top 30 counts rising in step. The balanced growth across the curve indicates the site is building authority across Yorkshire finance and HR terms, not just holding a handful of brand searches.
Visibility in AI Search
The headline sits in AI search. Across 149 prompts on ChatGPT, Gemini and Perplexity, Sewell Wallis holds a 51% share of voice, the highest on the Kaizen roster, with Gemini citing the firm on 64% of prompts and Perplexity on 58%, and zero negative mentions anywhere. AI assistant sessions to the site doubled month on month, so the citations are converting into real referral visits, the outcome AI visibility for recruitment agencies is built to deliver.
How does Sewell Wallis perform in AI search?
It holds a 51% share of voice across ChatGPT, Gemini and Perplexity, with Gemini citing the firm on 64% of monitored prompts and Perplexity on 58%. That is the highest AI share of voice on the Kaizen roster, achieved with zero negative mentions from any model.
Standout stat: 51% AI share of voice across ChatGPT, Gemini and Perplexity, the highest on the Kaizen roster.
Frequently Asked Questions
Where does Sewell Wallis recruit?
Sewell Wallis covers finance, HR and business support roles across Yorkshire, including Leeds, Sheffield and Hull. The SEO work targeted those regional markets specifically, building authority on the city and county terms hiring managers search.
How does Sewell Wallis perform in AI search?
It holds a 51% share of voice across ChatGPT, Gemini and Perplexity, with Gemini citing the firm on 64% of monitored prompts and Perplexity on 58%. That is the highest AI share of voice on the Kaizen roster, with zero negative mentions.
How were these results measured?
Google rankings were tracked through Semrush and Google Search Console, and AI visibility across 149 monitored prompts on ChatGPT, Gemini and Perplexity. The figures come from the August 2026 performance reporting, not estimates.
What drove Sewell Wallis's AI visibility?
A regional authority build, city and county content clusters reinforced with named consultant commentary that ties real expertise to the brand entity. That authority is what makes AI assistants cite the firm when asked to name a Yorkshire finance or HR recruiter.
About the author
Dan Jones is the founder of Kaizen SEO, a UK recruitment SEO and AEO agency. A former recruiter with more than a decade in SEO, he helps recruitment agencies win visibility in Google and AI search.
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