Charles Hunter Associates holds a search footprint few specialist recruiters match in UK social care. Kaizen SEO built the firm to 249 ranked keywords, 134 of them inside Google's top 30 and 29 in the top 10, with a 30.2% AI share of voice across ChatGPT, Gemini and Perplexity and no negative mentions from any model.
Key Takeaways
- Ranks for 249 keywords, 134 inside Google's top 30 and 29 in the top 10, a footprint few sector specialists hold.
- Top 10 rankings rose 16% in a single month, with top 20 and top 30 climbing alongside.
- SERP feature ownership climbed 42% month on month to 145, and People Also Ask inclusions rose 44% to 166.
- Holds a 30.2% AI share of voice across ChatGPT, Gemini and Perplexity, with no negative mentions.
- AI assistant sessions rose 74% month on month.
The Challenge
Charles Hunter Associates recruits across social work, social care, early years and fostering in the UK, a sector where candidates and employers ask detailed questions before they engage. Building authority meant covering a wide set of specialisms and answering those questions directly, not ranking for a single head term against national brands.
What does Charles Hunter Associates recruit for?
The firm covers social work, social care, early years and fostering roles across the UK. The SEO programme was built around the breadth of those specialisms, close to the healthcare and social care recruitment approach, so authority spans the whole sector rather than one term.
The Approach
Kaizen built the footprint around the terms candidates and employers search, social work recruitment agencies, health and social care recruitment, nursery recruitment agencies. Each specialism got its own authority coverage, so the site answers the sector's questions directly across the range of roles the firm places, rather than competing on a single term.
How did Kaizen build the footprint?
By covering each specialism completely with content mapped to real search intent, then reinforcing it across the visibility curve. That breadth is what produced 249 ranked keywords, inside a focused recruitment SEO programme built for depth rather than a handful of head terms.
The Results in Google
The Google footprint is broad and deep, with 249 keywords ranked, 134 inside the top 30 and 29 in the top 10, and top 10 rankings rising 16% in a single month. SERP feature ownership climbed 42% month on month to 145, and People Also Ask inclusions rose 44% to 166, putting the brand inside the boxes that answer sector questions directly.
How strong is the firm's search footprint?
It ranks for 249 keywords, with 134 in the top 30 and 29 in the top 10. Winning 166 People Also Ask inclusions also places the brand inside the answer boxes, the discipline set out in how to win featured snippets and People Also Ask.
Visibility in AI Search
In AI search, the firm holds a 30.2% share of voice across ChatGPT, Gemini and Perplexity, with no negative mentions, and AI assistant sessions rose 74% month on month. The citations are turning into real referral visits, the outcome AI visibility for recruitment agencies is built to deliver.
How visible is the firm in AI search?
It holds a 30.2% share of voice across ChatGPT, Gemini and Perplexity, with zero negative mentions, and AI assistant sessions up 74% month on month. That makes it a consistently cited name when an AI assistant is asked about UK social care and social work recruitment.
Standout stat: 134 keywords in Google's top 30 across UK social care and social work recruitment.
Frequently Asked Questions
What does Charles Hunter Associates recruit for?
The firm covers social work, social care, early years and fostering roles across the UK. The SEO programme was built around the breadth of those specialisms, so the site holds authority across the sector rather than on a single term.
How strong is the firm's search footprint?
It ranks for 249 keywords, with 134 in the top 30 and 29 in the top 10. SERP feature ownership reached 145 and People Also Ask inclusions reached 166, placing the brand inside the boxes that answer sector questions directly.
How were these results measured?
Google rankings and SERP features were tracked through Semrush and Google Search Console, and AI visibility across monitored prompts on ChatGPT, Gemini and Perplexity. The figures come from the August 2026 performance reporting, not estimates.
What drove the firm's visibility?
Complete authority coverage of each specialism the firm recruits for, mapped to real candidate and employer search intent. That breadth produced the ranked footprint, the SERP feature and People Also Ask ownership, and the 30.2% AI share of voice.
About the author
Dan Jones is the founder of Kaizen SEO, a UK recruitment SEO and AEO agency. A former recruiter with more than a decade in SEO, he helps recruitment agencies win visibility in Google and AI search.
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