Recruitment SEO Advocate, Elevate, Dominate.

“Kaizen” (noun) /kʌɪˈzɛn/: “a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc“. This philosophy is one we really buy in to! If as a business you aren’t striving to push forward – you stagnate and your competition will take over.

Recruitment SEO Services We Offer

SEO Audits
01SEO Audits
Before you can grow, you need to know what’s holding you back. An SEO Audit reveals the technical issues and missed opportunities limiting your leads and placements, showing exactly where to focus to turn your site into a steady source of candidates and clients.
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SEO Blueprints
02SEO Blueprints
Our SEO Blueprints give you a clear, step-by-step plan to set up, optimise, and grow your SEO, helping you attract more candidates, win more clients, and build lasting visibility without relying on guesswork.
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SEO Monthly Plans
03SEO Monthly Plans
Our SEO Monthly Plans give you ongoing expert support to build momentum, increase visibility, and turn your website into a steady source of candidates and clients. Each plan delivers consistent technical, content, and visibility improvements that compound month after month.
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SEO Sprints
04SEO Sprints
Our SEO Sprints are fast, focused projects designed to fix key issues and unlock quick wins. In just a few weeks, we’ll improve your site’s visibility, speed, and structure - giving you measurable results without a long-term commitment.
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SEO Authority Growth
05SEO Authority Growth
Our SEO Authority Growth service builds the trust and credibility your site needs to rank higher. We secure high-quality, relevant backlinks and citations that strengthen your domain authority, boost keyword performance, and drive more qualified traffic to your site.
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Our Clients

With hands-on experience across website platforms including BOLD, HubSpot, RecruiterWEB, SourceFlow, Squarespace, Venn, Volcanic, Venn, Squarespace, and WordPress, you can trust the technical side is covered, no matter what your setup.

Services include full-service SEO delivery, strategic consultancy, and mentorship options for in-house marketers who want to lead SEO in-house with expert support behind them.

 

The Advocate Group
Sewel Wallis
RecruiterWEB
Morgan Spencer
Pod Talent
Cobalt
Kitto
Signify
Empresaria
Northstar
Charles Hunter
Harnham
LSP
QCS
SEO for hire
3 Search

Reviews of our SEO & AEO work

"Huge fan of Dan's work. Provides incredibly detailed information and explains in a clear, concise, actionable manner. SEO and AIO is a dark art that I believe should be handled by experts, of which Dan is in the top tier of."

Kris Holland Founder

Kitto
I won't work with a supplier until they have proven to me that what they do works, I won't recommend a supplier if they have not proven that what they do works, and I won't work with a supplier if their work will damage RecruiterWEB's brand through their work or their approach to their work. Dan has proven himself on all fronts and only enhances our brand to work with him.

Darren Revell

Founder RecruiterWEB
As a technical SEO expert, it goes without saying that Dan's ability to analyse the data and implement technical improvements is what every SEO plan needs. Above that though, is his passion for taking that data and turning it in to executional digital strategy. He applies it expertly to website development and content ideas for you to take forward to those parts of your marketing to improve overall performance. His no-nonsense attitude worked perfectly for me! If you value straight-talking advice, then look no further.

Catherine Henderson

Fractional cmo, marketing strategy and mentoring services
There's two things that really stand out when working with Dan: 1. He's incredibly easy to deal with. Possibly the most patient person I've ever worked with. 2. His knowledge is top class. He *knows* what he's talking about. With any technical work, it's easy to get lost in what some of the inner workings mean but Dan takes care of this and filters the important information from the noise for me. I've worked with Dan on several projects over the last year and can only see me working with him more in the future. Kieron

Kieron Mayers

Head of Marketing at Paiger

Meet the team driving your search performance

Dan Jones, Founder & Chief SEO Strategist
Former recruiter and senior SEO strategist with over a decade of proven delivery for national and specialist recruitment sites. Dan sets the strategy, signs off on technical and editorial direction, and is your single point of escalation for commercial outcomes.

Ashley Derges, Operations Director
Project delivery and quality assurance. Ashley owns timelines, SLAs, and approvals, ensuring work progresses smoothly from brief to live without any slip-ups. If you want confident execution and clean reporting, Ashley keeps everything on track.

Tamika Bird, SEO Executive
Content specialist and on-page optimiser. Tamika writes AI-search-friendly copy, restructures pages for snippet eligibility, and applies our SEO AIO checklist to ensure content reads well for humans and is extractable for LLMs.

FAQs

FAQs

Q: What is SEO for recruitment agencies?
A: SEO for recruitment agencies improves how your recruitment website appears in Google search results so more clients and candidates can find you. It focuses on technical SEO, content optimisation, and authority signals that drive consistent job applications and client enquiries.

Q: How long does recruitment SEO take to deliver results?
A: Most recruitment agencies start to see measurable SEO improvements within three to six months, depending on market competition and website quality. Recruitment SEO builds momentum over time - the longer you invest, the stronger and more sustainable your results.

Q: What’s included in your monthly recruitment SEO plans?
A: Our SEO Monthly Plans include technical SEO fixes, on-page optimisation, keyword targeting, and link-building strategies. Each month, your recruitment website becomes faster, stronger, and more visible - generating consistent candidate applications and new client leads.

Q: What is an SEO Sprint for recruiters and who is it for?
A: An SEO Sprint is a short-term, high-impact recruitment SEO project that delivers fast improvements without a retainer. It’s perfect for agencies that want to fix technical issues, boost visibility, or prepare their site for long-term SEO growth.

Q: How does link building help recruitment agencies rank higher?
A: Link building improves your recruitment website’s authority - a key ranking factor in Google. By securing quality backlinks from trusted, industry-relevant sites, we help your job and service pages rank higher for competitive keywords like “finance recruitment” or “tech recruiter London.”

Q: Do you offer one-off SEO audits for recruitment agencies?
A: Yes. Our Recruitment SEO Audits provide a detailed health check of your website - highlighting the technical issues, visibility gaps, and missed opportunities that limit your results. It’s a standalone diagnostic report that shows exactly what’s working, what isn’t, and where your site can improve.

If you want the full strategy and roadmap for growth, that’s covered in our SEO Blueprint and Playbook services.

Q: How can recruitment SEO help attract more candidates?
A: Recruitment SEO ensures your job listings and sector pages appear where candidates are searching. With better keyword optimisation and structured data, more qualified candidates find your jobs organically, reducing your reliance on paid job boards.

Q: How can recruitment SEO help win more clients?
A: Strong recruitment SEO positions your agency as the go-to specialist in your niche. When hiring managers search for recruiters, your site ranks higher, looks more credible, and converts more enquiries into retained clients.

Q: What’s the difference between recruitment SEO and Google Ads?
A: Google Ads bring instant but temporary visibility through paid clicks. Recruitment SEO builds long-term visibility and authority in Google search results, delivering ongoing leads and candidate applications without continuous ad spend.

Q: How do I know which SEO service is right for my recruitment agency?
A: If you need clarity and direction, start with an SEO Audit. For long-term growth, choose a Monthly Plan. If you want quick visibility improvements, pick an SEO Sprint. We’ll match the best recruitment SEO service to your goals and budget.