Recruitment SEO Agency; Innovate, Elevate, Dominate.

Transform your recruitment agency’s visibility. We deliver technical SEO mastery for RecruiterWEB, SourceFlow, Venn, Volcanic, WordPress and more.

Why Standard SEO Fails Recruitment Agencies

At Kaizen SEO, we don't guess. We deploy a specialised recruitment SEO strategy designed to fix technical debt and position your agency in front of candidates and clients who are actively searching.

Whether you need to dominate the SERPs, capture traffic from AI Answer Engines, or get ahead of the curve with predictive SEO-intelligence, our approach ensures you stop competing with Indeed and start owning your niche.

Recruitment SEO Services We Offer

SEO Audits
01SEO Audits
Before you can grow, you need to know what’s holding you back. An SEO Audit reveals the technical issues and missed opportunities limiting your leads and placements, showing exactly where to focus to turn your site into a steady source of candidates and clients.
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SEO Blueprints
02SEO Blueprints
Our SEO Blueprints give you a clear, step-by-step plan to set up, optimise, and grow your SEO, helping you attract more candidates, win more clients, and build lasting visibility without relying on guesswork.
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SEO Monthly Plans
03SEO Monthly Plans
Our SEO Monthly Plans give you ongoing expert support to build momentum, increase visibility, and turn your website into a steady source of candidates and clients. Each plan delivers consistent technical, content, and visibility improvements that compound month after month.
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SEO Sprints
04SEO Sprints
Our SEO Sprints are fast, focused projects designed to fix key issues and unlock quick wins. In just a few weeks, we’ll improve your site’s visibility, speed, and structure - giving you measurable results without a long-term commitment.
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SEO Authority Growth
05SEO Authority Growth
Our SEO Authority Growth service builds the trust and credibility your site needs to rank higher. We secure high-quality, relevant backlinks and citations that strengthen your domain authority, boost keyword performance, and drive more qualified traffic to your site.
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Our Clients

Your platform is not a barrier.

We have mastered the recruitment tech stack. Whether you run RecruiterWEB, SourceFlow, Venn, Volcanic, or a custom WordPress build, we handle the technical heavy lifting to ensure your infrastructure supports growth.

We work with recruitment agencies of all sizes, as well as partner with most of the recruitment sector's marketing specialists to handle campagins for thier clients. 

How we drive revenue:

  • Full-Service Delivery: We take full ownership of your SEO and AEO strategy to secure SERP and AI visibility, deploying a range of tactics including predictive SEO.

  • Strategic Consultancy: We audit, analyse, and build the roadmap. Your team executes the vision.

  • In-House Mentorship: We train your marketers to operate at an expert level, turning your internal team into a genuine asset.

The Advocate Group
Sewel Wallis
RecruiterWEB
Morgan Spencer
Pod Talent
Cobalt
Kitto
Signify
Empresaria
Northstar
Charles Hunter
Harnham
LSP
QCS
SEO for hire
3 Search

Reviews of our SEO & AEO work

"Huge fan of Dan's work. Provides incredibly detailed information and explains in a clear, concise, actionable manner. SEO and AIO is a dark art that I believe should be handled by experts, of which Dan is in the top tier of."

Kris Holland Founder

Kitto
I won't work with a supplier until they have proven to me that what they do works, I won't recommend a supplier if they have not proven that what they do works, and I won't work with a supplier if their work will damage RecruiterWEB's brand through their work or their approach to their work. Dan has proven himself on all fronts and only enhances our brand to work with him.

Darren Revell

Founder RecruiterWEB
As a technical SEO expert, it goes without saying that Dan's ability to analyse the data and implement technical improvements is what every SEO plan needs. Above that though, is his passion for taking that data and turning it in to executional digital strategy. He applies it expertly to website development and content ideas for you to take forward to those parts of your marketing to improve overall performance. His no-nonsense attitude worked perfectly for me! If you value straight-talking advice, then look no further.

Catherine Henderson

Fractional cmo, marketing strategy and mentoring services
There's two things that really stand out when working with Dan: 1. He's incredibly easy to deal with. Possibly the most patient person I've ever worked with. 2. His knowledge is top class. He *knows* what he's talking about. With any technical work, it's easy to get lost in what some of the inner workings mean but Dan takes care of this and filters the important information from the noise for me. I've worked with Dan on several projects over the last year and can only see me working with him more in the future. Kieron

Kieron Mayers

Head of Marketing at Paiger

Meet the team driving your search performance

Dan Jones, Founder & Chief SEO Strategist
Former recruiter and senior SEO strategist with over a decade of proven delivery for national and specialist recruitment sites. Dan sets the strategy, signs off on technical and editorial direction, and is your single point of escalation for commercial outcomes.

Ashley Derges, Operations Director
Project delivery and quality assurance. Ashley owns timelines, SLAs, and approvals, ensuring work progresses smoothly from brief to live without any slip-ups. If you want confident execution and clean reporting, Ashley keeps everything on track.

Tamika Bird, SEO Executive
Content specialist and on-page optimiser. Tamika writes AI-search-friendly copy, restructures pages for snippet eligibility, and applies our SEO AIO checklist to ensure content reads well for humans and is extractable for LLMs.

FAQs

FAQs

What is SEO for recruitment agencies?

Recruitment SEO is a specialized search marketing strategy that optimizes agency websites to rank for candidate and client-focused keywords. Unlike general SEO, it specifically targets Google for Jobs visibility, optimizes job board structures, and builds E-E-A-T signals to attract hiring managers and active job seekers without relying on paid ads.

How long does recruitment SEO take to work?

You can typically see technical wins and indexation improvements within the first 30 days. However, substantial traffic growth and lead generation usually require 3 to 6 months of consistent execution. This timeline depends on your current domain authority, the competitiveness of your niche (e.g., Tech vs. Education), and the technical health of your site.

What is included in your Monthly Recruitment SEO Plans?

Our monthly retainers cover the four pillars of successful SEO: Technical SEO (fixing crawlability and schema), On-page SEO (optimizing landing pages and job descriptions), Content Strategy (building topical authority), and Digital PR (acquiring high-quality backlinks). It's a holistic service designed to lower your cost-per-acquisition for candidates and clients.

What is a Recruitment SEO Sprint?

An SEO Sprint is a high-impact, short-term intervention designed to fix critical issues fast. It's ideal for agencies that aren't ready for a retainer but need to resolve technical debt, implement JobPosting schema correctly, or recover from a traffic drop. It delivers a specific outcome within a set timeframe.

How does link building help recruitment websites?

Link building increases your Domain Authority, which is a primary trust signal for Google. By securing backlinks from relevant industry publications, universities, or business news sites, we prove to search engines that your agency is a credible market leader. This directly correlates to higher rankings for competitive terms like "Executive Search London" or "SaaS Recruiters."

Do you offer one-off SEO audits?

Yes, we provide comprehensive Recruitment SEO Audits. We analyze your site using industry-standard tools like Screaming Frog and Semrush to identify technical failures, content gaps, and structural issues holding you back. You receive a prioritized roadmap to fix errors and unlock growth, independent of our monthly services.

How does SEO get me more candidates?

SEO automates candidate acquisition by ranking your specific job pages and salary guides at the top of Google and Google for Jobs. By using correct structured data and keyword optimization, we ensure your vacancies appear exactly when candidates search, reducing your reliance on expensive aggregators like Indeed or LinkedIn Recruiter.

Can SEO help me win new clients?

Yes. When hiring managers search for agencies, they rarely look past page one. Ranking high for commercial keywords establishes your agency as the authority in your sector. High visibility combined with strong informational content (like salary reports) builds trust, ensuring you're the first agency they call when they have a mandate.

What is the difference between SEO and Google Ads for recruiters?

Google Ads is renting visibility; SEO is owning it. Ads provide immediate traffic but stop yielding results the moment you stop paying. SEO is a capital asset that builds compounding value over time, lowering your average cost-per-application and ensuring long-term brand dominance in search results.

Which SEO service is right for my agency?

Start with an Audit if you're unsure where you stand. Choose a Sprint if you have a specific technical hurdle or site migration. Select a Monthly Plan if you want sustainable, year-over-year growth in placements and revenue. We can advise on the best route based on your current visibility and commercial goals.