SEO-supported Migration Sprint
Pricing on scope. A focused migration programme that preserves rankings, protects revenue pages, and launches your new site cleanly.
The Migration Sprint is a short, high-control engagement that guides your replatform, redesign, or domain change from planning to go live. We map redirects with precision, carry over schema and internal links, validate crawl and index rules, and monitor post-launch to ensure visibility and applications do not drop.
Key takeaways
- Master URL mapping that protects services, sectors, jobs, and locations
- Clean 301s, updated sitemaps, and robots rules that keep crawl paths open
- Schema transfer for FAQPage, JobPosting, Organisation, LocalBusiness, Breadcrumb
- Content and intent parity so top performers keep winning after launch
- Staging safeguards, launch day checks, and daily monitoring in week one
- Google Business Profile landing pages retargeted for local continuity
- GA4 and GSC verified with pre- and post-launch annotations
- Clear owner list, timeline, and a handover that your team can run with
Make your migration a low-risk and measurable process. The Migration Sprint gives you a proven checklist, a precise redirect plan, and hands-on support at the moments that matter most.
A short sprint that maintains equity, removes technical blockers, and delivers a seamless cutover. You get redirect coverage, template checks, schema validation, local SEO continuity, and reporting that proves stability.
Why migration readiness matters
A site move touches every ranking signal. If redirects fail, if staging noindex tags leak to live, or if canonicals point to legacy URLs, you lose ground quickly.
Recruitment websites add extra complexity with expiring jobs, location hubs, and ATS flows. The Migration Sprint addresses these realities, ensuring that consultants continue to receive qualified CVs and your pipeline remains active.
The risk of a poor migration
- Ranking loss when high-value URLs are not redirected with intent parity
- Soft 404s, loops, or chains that waste crawl budget
- Staging noindex copied to live or blocked assets that break rendering
- Canonicals that reference old paths and suppress new pages
- Sitemaps that list redirected or non-indexable URLs
- Removal of FAQs or copy blocks that drove wins in People Also Ask
What do you get?
- Master URL Sheet and complete 301 map for services, sectors, cities, and job templates
- Technical remediation across crawl, index, speed, mobile UX, and rendering
- Schema carryover and validation on priority templates
- Content and intent parity checks with fixes where required
- Google Business Profile retargeting and local citation review
- Launch day support and daily checks in week one
- Post-launch report with clear next steps
Who does this sprint suit?
- Agencies planning a replatform, redesign, or domain change
- Teams that cannot afford a ranking loss during a relaunch
- Brands with complex architectures for roles, sectors, and locations
- Firms that want specialist support without a long retainer
Why choose this sprint?
Most migrations fail on the basics. This sprint assigns a specialist to your team, introduces discipline to mapping and staging, and provides a controlled launch with proof of continuity.
How the sprint works
Phase 1: Discovery and mapping
Crawl the current site and build the Master URL Sheet. Define redirect targets with intent parity for services, sectors, locations, and job templates. Document owners and a simple timeline.
Impact: nothing moves until the map is complete and approved.
Phase 2: Staging and technical safeguards
Audit staging for index rules, canonicals, rendering, and Core Web Vitals. Rebuild robots and sitemaps. Validate schema on priority templates. Update internal links where structure changes.
Impact: the new site is crawlable, indexable, and fast before going live.
Phase 3: Launch and continuity
Deploy 301s, validate at scale, submit sitemaps, and run coverage checks. Monitor daily in week one for soft 404s, loops, template errors, and traffic anomalies. Retarget Google Business Profile landing pages. Verify GA4 and GSC and annotate the cutover.
Impact: clean cutover with visible continuity in rankings, clicks, and applications.
Delivery timeline at a glance
- Week 1 to 2: Discovery, mapping, and approvals
- Week 3 to 4: Staging audit and fixes, schema and internal link checks
- Launch week: Redirects live, sitemap and robots verification, coverage checks
- Week 1 post-launch: Daily monitoring and fixes, report with recommended next actions
The result by launch plus 30 days
- Priority terms retain visibility and recover quickly when structures are changed.
- Applications and enquiries continue without disruption
- Redirect coverage, indexation, and CWV pass rate are documented
- A clear list of post-launch improvements is agreed and owned
FAQs
Q: Is this a fixed price and scope?
A: Pricing is set once we understand your platform, size, and complexity. You’ll receive a clear statement of work and timeline.
Q: Do we need a developer?
A: Light changes are handled in your CMS. Template-level updates and server rules require a developer. We specify exact tasks and can work directly with your dev team or agency.
Q: Can you work with our current design or build partner?
A: Yes. We regularly pair with existing design and development partners. Our role is to protect visibility and steer technical SEO controls.
Q: How do you handle jobs and ATS flows?
A: We test application journeys end to end, map job-template redirects, preserve required query strings, and confirm GA4 events are firing.
Q: What happens to our Google Business Profile pages?
A: We retarget GBP landing pages to the new URL structure and check NAP consistency to avoid any local visibility loss.
Q: How do you prove continuity after launch?
A: We verify GA4 and GSC, annotate the cutover, and report on index coverage, Core Web Vitals pass rate, query retention, and organic applications.
Q: What if something dips after launch?
A: We run daily checks in week one and follow a structured troubleshooting process across redirects, rendering, robots, sitemaps, and templates. All fixes are logged in the change log.
Q: Can you support a domain change?
A: Yes. We manage domain move signals, submit the Search Console change of address, and ensure redirects and canonical URLs are correct across the entire stack.
Q: Do we keep the assets?
A: Yes. You keep the Master URL Sheet, redirect rules, audit notes, schema records, change log, and the post-launch report.
Q: Can we extend into ongoing optimisation?
A: Yes. Once the migration is stable, you can move into a retainer. We continue from the same workbook with no rework.
