£1795 for The Full AI-Ready SEO Strategy for Motivated Recruitment Agencies
An end-to-end SEO and AI strategy that transforms audits, data, and insights into an executable plan for growth.
Comprehensive, data-driven, and commercially focused - the Innovate Playbook uncovers opportunires that you or your competitors have missed and gives you a precise roadmap to outperform them in both Google and AI-driven search.
Most agencies treat SEO as a checklist. Innovate is a complete operating system. It analyses your entire search ecosystem - from technical performance to topical authority - and turns it into a step-by-step strategy you can deploy with confidence.
Key Takeaways
- Uncovers unseen opportunities through deep competitor and keyword intelligence.
- Goes beyond “an audit”, it’s a 29-component framework combining data, content, and AI-readiness into one executable strategy.
- Designed for commercial impact, every recommendation links back to measurable business outcomes.
- Gives you a foolproof roadmap for growth: what to fix, what to create, and how to win.
Why Agencies Need the Innovate Playbook
Recruitment agencies don’t fail at SEO because they lack ideas - they fail because those ideas aren’t prioritised, quantified, or connected to revenue. Innovate fixes that. It shows exactly where you can win fastest, which competitors you can overtake, and which opportunities will deliver ROI first.
It’s ideal for agencies who want clarity before scaling:
- You’ve invested in SEO before but never had a joined-up plan.
- You want evidence-based prioritisation - not guesswork or generic audits.
- You need to understand where competitors are strong, where they’re weak, and how to beat them.
- You’re ready to invest, but only if you know what works and why.
What the Innovate Playbook Delivers
This isn’t a surface audit. It’s a comprehensive operating system for growth, combining:
- Auditing & Benchmarking - Master URL Sheet, technical crawl, GA4/GTM setup checks, conversion tracking, page speed, and foundation audits.
- Visibility & Search Behaviour Analysis - Top queries, keyword gap, opportunity matrix, backlink profile, brand mentions audit, AI Visibility Tracker.
- Content & Intent Mapping - Page intent audits, intent journey mapping, missing page recommendations, internal linking plans, content pruning.
- Quality & Authority - Content quality and citation audits, E-E-A-T signals, voice/SGE optimisation, topical authority and AI/LLM content strategies.
- Supporting Signals - Local SEO & GBP optimisation, niche directory curation, and schema-driven SEO/AEO content checklists.
All results are delivered through one structured spreadsheet and supporting action plan - giving you an executable, commercial roadmap that your team or partner agency can follow directly.
Who Is This Package For?
The Innovate Playbook is for agencies that want to compete at the top of their market, whether you’re a founder-led boutique or a national brand. It’s designed for teams that value data, clarity, and results over theory.
Perfect if you’re:
- You’re expanding into new markets or specialisms and need visibility fast.
- You’ve outgrown piecemeal SEO advice and want a clear, actionable roadmap.
- You’re generating traffic but not converting it into qualified leads.
- You’re competing with larger brands and need data-led ways to win faster.
- You’ve invested in SEO before but never had clarity on what actually worked.
- You’re publishing content that never ranks or appears in AI-driven results.
- You want a future-proof strategy that protects against Google and AI shifts.
- You need a joined-up framework that aligns marketing, content, and dev teams.
- You’re focused on commercial growth - not vanity metrics or short-term gains.
- You want a single, trusted strategy your team or agency can execute with confidence.
Why It Works
The Innovate Playbook works because it isn’t just a set of checks - it’s a fully structured, board-ready strategy:
- Unified framework: Brings marketing, content, and development under one playbook.
- Evidence-led: Every action justified by benchmarks, opportunity scoring, and ROI projections.
- Effortless clarity: Shows what to create, what to improve, and what to remove - no wasted spend.
- Risk-proofed: Embeds technical soundness, intent alignment, and authority building to withstand algorithm shifts.
- Future-ready: Ensures you don’t just rank in Google, but also surface in AI Overviews, voice answers, and emerging answer engines.
Proof and Next Steps
Case Study:
A specialist recruiter uncovered 72 new keyword clusters and 14 unclaimed featured snippets. Within three months of executing the Playbook, they gained 68% more organic leads and secured placements from previously untapped markets.
What clients say:
““We’d done audits before, but this one connected every dot - from data to delivery. It’s the first time we’ve had a complete, commercial strategy we could actually run with.” - CMO, National Recruitment Agency.
Expert insight from Kaizen SEO:
“Recruiters don’t need another audit. They need a roadmap that connects data to commercial outcomes,” says Dan, Founder of Kaizen SEO. “The Innovate Playbook does exactly that, it’s SEO intelligence, execution clarity, and AI readiness in one.”
FAQs
Q: What’s included in the Innovate Playbook?
A: A full suite of audits, benchmarking, keyword and content strategies, AI/LLM surfacing plans, and governance frameworks - everything a board needs to sign off spend.
Q: How long does it take to deliver?
A: Typically in 7-10 business day including stakeholder input, auditing/benchmarking, strategy design and a final client handover session.
Q: Can our internal team deploy the strategy?
A: Yes. The Playbook is designed to be implemented in-house or handed seamlessly to Kaizen’s Elevate or Dominate retainers.
Q: How does it address AI Overviews and answer engines?
A: It embeds schema, FAQs, topical authority clusters, and AI-ready content strategies to increase inclusion in AI Overviews, Featured Snippets, and People Also Ask.
