£795 for the quick, practical SEO and AI starting point for recruitment agencies that want clarity before investing long term.
The Advocate Blueprint gives you a clear, actionable roadmap with checklists, timelines, and templates your team can follow in-house. It covers the essentials - crawl, indexing, content, schema, AI visibility, and longtail role or location pages - showing exactly what to fix and where to focus.
It’s an affordable, one-time strategy designed to help you start generating applications and leads with confidence, without needing a monthly retainer.
Key Takeaways
- Recruitment teams need clarity and focus, not complicated strategy decks
- The Blueprint gives you a simple, actionable plan your team can follow step by step
- Checklists highlight the most effective tasks for SEO and AI visibility
- It’s a low-risk, affordable starting point with a clear route to scale up when you’re ready
Why Agencies Need the Advocate Blueprint
Why choose a leaner strategy?
Not every agency needs an in-depth, data-heavy SEO project to make progress. The Blueprint is designed for teams that want clarity, focus, and direction - a streamlined plan that cuts through noise and highlights what truly drives visibility and leads.
How does it create value?
It delivers clear priorities, timelines, and checklists that show exactly where to focus effort and investment. Think of it as your strategic compass - guiding SEO and AI readiness without the cost or complexity of a full-scale audit or enterprise playbook.
What You Get in the Blueprint
The Advocate Blueprint gives you 16 core components covering technical health, content, authority, and AI readiness. You’ll get:
- A KPI framework and tracking setup so every lead and enquiry is measured
- Local SEO and Google Business Profile optimisation for immediate visibility
- Technical and on page essentials like crawl fixes, speed checks, and schema guidance
- Keyword, content, and competitor insights including a light touch Required Pages Plan with five high opportunity longtail pages to capture role or location based searches
- Internal linking, content pruning, and backlink checks to strengthen authority
- A curated list of directories plus simple checklists and templates to follow step by step
- Everything is delivered as clear recommendations with defined priorities, so you know exactly what to focus on first to see quick improvements.
Who Is This Package For
The Advocate Blueprint is designed for agencies that want clarity, not complexity. It’s ideal for teams that need a clear direction before investing in deeper, ongoing SEO work.
It’s a great fit if:
- You want a structured, affordable plan that shows exactly what to prioritise and why
- You’re looking for a straightforward way to improve visibility without committing to a retainer
- You’ve searched for “SEO starter plan for recruiters” or “DIY SEO for recruitment agencies” and want something proven and practical
- You’re a larger agency that doesn’t need a full enterprise strategy but still wants a lean roadmap to guide internal efforts before moving into Elevate or Dominate
The Blueprint gives you control and clarity - and when you’re ready to scale, it connects seamlessly into Kaizen’s retainer programmes for hands-on execution.
How to Decide Between Advocate Blueprint and Innovate Playbook
The Advocate Blueprint is for micro agencies and solo recruiters who need an affordable, DIY-friendly roadmap to start generating visibility and leads. It gives you a practical plan you can follow in house - or upgrade into the Advocate Retainer when you want Kaizen to deliver it for you.
The Innovate Playbook is for larger agencies that need a board-ready SEO and AI strategy. It is a one time, data-backed strategy that secures leadership sign-off, de-risks investment, and prepares you for Elevate or Dominate deployment.
If you want a clear starting point, choose the Blueprint. If you need senior approval and a full investment case, choose the Playbook.
Proof and Next Steps
Case Study:
Lean plan delivers fast wins for a boutique search firm. A two person agency, used the Advocate Blueprint to fix crawl issues, add FAQ schema, and optimise their GBP. Within six weeks they saw a 55 percent increase in organic clicks and appeared in People Also Ask for “executive search recruiters Manchester”.
What clients say:
“The Blueprint gave us exactly what we needed to get started without wasting money. We followed the steps, saw results in weeks, and now have the confidence to invest more.” - Partner, boutique search firm.
Expert insight from Kaizen SEO:
“Micro agencies do not need complexity,” says Dan, Founder of Kaizen SEO. “They need clarity, fast wins, and a roadmap they can trust. The Advocate Blueprint is that first step.”
FAQs
Q: What is included in the Advocate Blueprint for recruiters
A: A lighter-touch roadmap with 16 elements covering technical health, content, schema, GBP, internal linking, and directories.
Q: How quickly can we internally implement the Blueprint
A: Most agencies complete the plan in around 12 weeks using the provided roadmap.
Q: Do we need a developer to use the Blueprint
A: Many tasks can be carried out directly in your CMS. Any actions that may require light developer support are flagged.
Q: Can we upgrade to a retainer later
A: Yes. The Blueprint is built to hand off seamlessly to the Advocate Retainer if you need support, or Elevate and Dominate when you are ready to scale.
