The Starter Link Building package builds a clean foundational authority profile for recruitment agencies taking their first step into link building. £650/mo.
Two blog outreach placements, 25 local citations, and one niche edit every month. Three-month minimum. Transparent monthly reporting via Google Sheets.
Key Takeaways
What the Starter package builds
An agency with no external links is competing on content alone. In a market where the top-ranking agencies have accumulated third-party endorsements over years, content quality alone is rarely enough to close the authority gap. The Starter package begins closing it.
Two blog outreach placements per month at DR10 earn genuine editorial mentions on third-party sites relevant to your sector. One niche edit per month inserts a link to your agency within an existing, already-indexed article, passing authority from a page Google already trusts. Twenty-five local citations per month strengthen your agency's geographic relevance signals across business directories, supporting ranking for location-specific terms like "finance recruitment agency Birmingham."
These three link types work together to establish the foundational authority profile that tells Google your agency is a credible, active participant in its sector. They also begin generating the external endorsement signals that ChatGPT, Perplexity, and Google AI Overviews use to evaluate whether your agency is worth citing in AI-generated answers about recruitment.
What is a DR10 blog outreach placement, and why does domain rating matter?
DR10 refers to the authority score of the third-party site the outreach placement appears on. A DR10 site is a legitimate, indexed publication that Google recognises as a credible source. For agencies with no existing link authority, DR10 placements produce meaningful improvements because the authority gap being closed is wide. As the authority profile matures, higher DR placements are needed to produce the same rate of improvement, which is why the Growth, Authority, and Enterprise tiers step up to DR30 thresholds.
Does the Starter package help with AI visibility as well as Google rankings?
Yes. Blog outreach placements and niche edits on relevant third-party sites generate the external endorsement signals that AI engines including ChatGPT and Perplexity use to evaluate whether an agency is credible enough to cite in generated answers. Local citations reinforce geographic authority signals that support AI-generated answers to location-specific queries. The Starter package builds across both channels from month one, not Google alone.
When should I upgrade from Starter to the Growth package?
Upgrade to Growth when your authority profile has stabilised at the Starter level and primary commercial term rankings are showing improvement but not yet reaching competitive positions. Growth adds DR30 blog outreach placements, additional niche edits, and content syndication, which accelerates the rate of authority accumulation and AI citation establishment beyond what the Starter tier can sustain.
What the Starter package means for your business
A recruitment agency that completes three months on the Starter package exits with a clean foundational authority profile and a documented record of every placement secured. The monthly Google Sheets report makes the case for scaling to a higher tier visible and data-driven rather than a matter of guesswork.
The Starter package runs most effectively alongside a content programme or retainer. External links point to pages that need to be technically accessible and well-structured for authority transfer to produce ranking movement. See the content plans or the retainer options for the right combination.
Starting a link building campaign
Link-building campaigns start with the triage call. The call covers your domain authority baseline, your target commercial terms, the competitive landscape in your sector, and which tier or à-la-carte mix produces the most efficient authority growth from your current position. If your site has technical issues or thin content that would prevent external authority from transferring into ranking movement, those are identified on the call and addressed before the link campaign begins.
No prior Kaizen SEO engagement is required. Agencies already on a retainer run link building as an integrated element of the monthly programme. Agencies not on a retainer commission link building as a standalone monthly programme with the three-month minimum applied.
What information does the triage call need to scope a campaign?
The triage call covers your current domain, your primary commercial terms, the cities or regions you are targeting, the sectors you recruit in, and your budget range. From that information, your domain authority baseline is assessed against your top competitors and a recommended tier or à-la-carte mix is confirmed within five working days.
Can link building run alongside my existing SEO agency?
Yes. Link building can be commissioned as a standalone programme alongside any existing SEO engagement. The campaign scope covers only link acquisition, citations, and syndication, and does not require access to your CMS or changes to your existing SEO programme. The monthly Google Sheets report is shared directly with your team and, if required, your existing agency.
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