The Website Migration SEO Sprint protects your recruitment agency's Google rankings and AI citations through a replatform, redesign, or domain change. Priced on application. Three phases covering discovery and redirect mapping, staging safeguards, and launch day support with daily monitoring in week one.
Key Takeaways
Why recruitment site migrations go wrong
A site migration touches every ranking signal. If redirects fail, if staging noindex tags leak to live, if canonicals point to legacy URLs, or if schema is stripped during the build, your agency loses ranking and AI citation visibility that took months to build.
Recruitment sites add complexity that generic migration checklists do not account for. Expiring job URLs produce soft 404s at scale. Location hub pages built on dynamic parameters fail to redirect cleanly. ATS integrations introduce canonical conflicts that suppress job listing pages after launch. Google Business Profile landing pages retargeted to wrong URLs produce local visibility loss that takes months to recover.
The Migration Sprint assigns a specialist to your team for every phase, introduces discipline to mapping and staging, and provides a controlled launch with documented proof of continuity across rankings, clicks, AI citations, and applications.
What is a Master URL Sheet and why does the sprint build one before anything moves?
The Master URL Sheet maps every indexed URL on the current site to its target on the new site, with redirect type, priority, and intent parity status documented for each. Nothing moves until the map is complete and approved. This prevents the most common migration failure: high-value pages redirecting to generic homepage or category URLs rather than their direct equivalent, destroying ranking equity instead of transferring it. The Master URL Sheet is yours to keep after the sprint.
How does the sprint protect AI citation visibility through a migration?
AI engines including ChatGPT and Perplexity regularly re-crawl indexed sources to update their citation databases. If a migration produces 404 errors, redirect chains, or crawl blocks on pages that AI engines have previously cited, those citations are removed and replaced with competitor sources. The sprint validates robots rules, sitemaps, and redirect coverage before launch and ensures GPTBot and PerplexityBot can access the new site structure correctly from day one.
What happens in the first week after launch?
The sprint runs daily monitoring checks in week one covering soft 404s, redirect loops, template errors, sitemap coverage, and traffic anomalies in GSC and GA4. Every issue is logged in the change log and resolved before it compounds. At the end of week one a post-launch report covers index coverage, Core Web Vitals pass rate, query retention, and organic application continuity, plus a clear list of next actions.
What the Migration Sprint covers
Three phases, each with a defined deliverable and a clear sign-off before the next begins.
- Phase one covers discovery and mapping: a full crawl, the Master URL Sheet with 301 targets and intent parity documented for services, sectors, locations, and job templates, and a confirmed timeline with owners.
- Phase two covers staging safeguards: audit of the staging environment for index rules, canonicals, rendering, and Core Web Vitals, rebuild of robots.txt and sitemaps, schema validation on priority templates, and internal link updates where the URL structure changes.
- Phase three covers launch and continuity: 301 redirect deployment, sitemap submission, coverage checks, daily monitoring in week one, Google Business Profile retargeting, and GA4 and GSC verification with cutover annotation.
Deliverables you keep: the Master URL Sheet, all redirect rules, audit notes, schema records, the change log, and the post-launch report. Agencies that want to build new authority on the clean foundation the migration creates should see the 90-Day SEO and AI Visibility Sprint or the retainer options.
FAQ
