The GA4 Foundation Setup gives your recruitment agency a clean, correctly configured analytics account that actually tracks the actions that matter. £250 as a one-off project. Form submissions, phone calls, CV uploads, and email clicks tracked from day one. Delivered within two to three working days.
Key Takeaways
What the Foundation Setup fixes
Most recruitment agencies have GA4 installed as part of their site build. What that installation tracks by default is page views and broadly where visitors came from. It does not track whether any of those visitors contacted the agency, submitted a CV, called the office, or clicked an email address. Those gaps mean your reports show traffic but not results.
The Foundation Setup closes those gaps. It starts with a full review of your current GA4 setup, then corrects the installation across all pages and configures the four core commercial events every recruitment site needs: form submissions, phone call clicks, CV uploads, and email link clicks. Once those events are in place, your GA4 account can answer the questions that matter: which pages produced an enquiry last month, which content is generating candidate registrations, and which channels are sending visitors who actually contact you.
The Foundation Setup also connects GA4 to Google Search Console so your organic search performance data and your site page data sit together, and applies IP filtering to exclude your own team's browsing from your reports. Both are standard configuration steps that default installations routinely miss.
Who is the Foundation Setup for?
The Foundation Setup is right for any recruitment agency that has GA4 installed but has never had it configured to track commercial outcomes, any agency launching a new site that needs analytics set up correctly from the start, and any agency that has recently migrated from an older analytics platform. It is also the right starting point for agencies about to commission a content programme or retainer who want to measure the commercial return from day one.
What does the written handover document include?
The handover document explains exactly what has been configured in your GA4 account, what each event tracks, where to find the data in your reports, and how to read the metrics now being collected. It is written in plain English. Your team should always know what is inside their own analytics account, and the handover document ensures they do. An onboarding call accompanies it to walk through the setup and answer questions.
What the Foundation Setup means for your business
A recruitment agency that completes the Foundation Setup exists with an analytics account that shows results, not just traffic. The four commercial events configured mean every form submission, phone call click, CV upload, and email click is attributed to the page and the channel that produced it. That is the baseline information needed to make any sensible decision about where to invest your content and marketing budget.
The Foundation Setup is the starting point. For agencies that need accurate attribution across multiple marketing channels and a reporting dashboard their team can use without building reports from scratch, the Commercial Configuration at £595 builds on Foundation directly. For agencies that also need AI traffic segmentation and monthly reporting, this is the complete build.
FAQ
