What Is AI-Driven Search and How Can Recruitment Agencies Win Zero-Click Visibility?
AI-driven search uses generative AI to deliver instant answers; recruitment agencies win zero-click visibility by using structured Q&A with FAQ schema and unique, proprietary insights.
Key takeaway: Agencies need to shift from click-based SEO to answer-first optimization to capture zero-click placements in AI overviews.
The Shift from Clicks to Answers
Search engines have evolved from index-and-rank systems to answer engines. Google’s Search Generative Experience (SGE), Bing Chat, and standalone AI platforms like Perplexity compile information from multiple sources, offering concise, AI-written summaries at the top of results. In practice, a job seeker typing “How to optimize my CV for a marketing role” sees an AI overview with three bullet-point tips - no clicks required.
Industry data shows AI overviews now appear on roughly 15-20% of queries, and early 2025 studies indicate organic click-through rates on those pages drop by 18-64%. This zero-click reality means your brand’s visibility can grow or shrink without any changes in traditional traffic metrics.
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