What are the new metrics for measuring zero-click SEO?

Key Takeaway: Success should be measured by impression share, snippet appearances, voice answer mentions, and brand search volume rather than just organic sessions.

• Impression Share: How often your pages or brand appear in search results, including AI overviews.
• Snippet Appearances: Count of featured snippet or AI summary citations.
• Voice Answer Mentions: Instances where voice assistants reference your content.
• Brand Search Volume: Trends in searches for your agency’s name or unique content titles.

Agencies that ignore these metrics risk optimizing for outdated goals and missing opportunities to measure real visibility.