What are The Core Principles of AEO and AIO

Key takeaway: Structure content with clear question headings followed by concise answers and layer in unique, proprietary insights to improve AI extraction and citations.

• Answer Engine Optimization (AEO): Format content specifically for extraction by generative systems. Use clear question headings (H2 formatted as questions) with 1–2 sentence answers immediately below. Follow with richer, detailed sections. Format career advice and hiring guides as Q&A with bullet summaries.
• Example:
  • Q: How can I speed up my contractor hiring process?
  • A: Automate CV screening with ATS integrations, set clear role criteria, and schedule batch interviews within two weeks.
• AI Optimization (AIO): Provide AI with structured, unique insights - proprietary statistics, mini case studies, or expert quotes. These elements differentiate your content and incentivize AI systems to select and cite your source over competitors.
• Embed your agency’s proprietary placement metrics - e.g., "In Q1 2025, our London tech desk reduced average time-to-fill by 25%, placing 45 developers in under a month."

These unique data points encourage AI to favour your source.