The SEO Starter Roadmap gives your recruitment agency a clear, actionable plan for generating visibility and leads from search without needing a monthly retainer. £795 as a one-off project. Delivered within 10 working days. Checklists, timelines, and priorities your team can follow from day one.
Key Takeaways
What the SEO Starter Roadmap covers
Not every recruitment agency needs a full-scale, data-heavy strategy to make meaningful progress in search. The Starter Roadmap is designed for agencies that want clarity, focus, and direction: a practical plan that cuts through noise and shows exactly what drives visibility and leads without the cost or complexity of a comprehensive competitive strategy.
The deliverable covers 16 components across four areas.
Technical health: crawl fixes, indexing checks, page speed guidance, and schema setup so Google can read and rank your pages correctly.
Content: a keyword and competitor insight review plus a Required Pages Plan identifying five high-opportunity long-tail pages for role or location searches your agency should build first.
Authority: internal linking guidance, content pruning recommendations, and a backlink check to identify quick wins.
AI visibility: recommendations for FAQ schema, definitions pages, and content structure to make your agency citable in AI-generated search results. Every recommendation comes with defined priorities, so your team knows exactly what to tackle first.
According to Kaizen SEO data from 2026, a boutique two-person executive search firm used the Starter Roadmap to fix crawl issues, add FAQ schema, and optimise their Google Business Profile. Within six weeks, they saw a 55% increase in organic clicks and appeared in People Also Ask for "executive search recruiters Manchester."
What does the Required Pages Plan include?
The Required Pages Plan identifies five high-opportunity long-tail pages your agency should build to capture role or location-based searches hiring managers and candidates are already making in your sector. Each page is specified with the target query, the recommended URL, the content brief, and the internal link connections that make it part of your site's authority structure rather than a standalone page competing in isolation.
Does the Starter Roadmap require a developer to implement?
Most tasks can be carried out directly in your CMS without developer involvement. Tasks that may require light developer support are flagged clearly so your team can plan accordingly. The roadmap is built for agencies that want to make progress in-house without a technical team executing every recommendation.
How long does it take to implement the Starter Roadmap in-house?
Most agencies complete the full plan in around 12 weeks using the provided checklists and templates. Crawl fixes, schema additions, and Google Business Profile optimisation typically produce improvements within two to three weeks. Content builds take longer to earn rankings but compound over time as new pages are indexed and linked internally.
What the Starter Roadmap does not include
The Starter Roadmap is a strategy document, not a delivery engagement. Technical fixes, content production, link building, and CMS loading are not included.
If your team wants to execute without drift, SEO Governance at £275/mo provides monthly strategic oversight to keep priorities aligned with what the data shows.
When your agency is ready for Kaizen SEO to handle execution, the Starter Roadmap connects seamlessly into a content package or retainer without a separate briefing round.
FAQ
